“We’re all really excited about the move to a new location and the newly built facility,” said Ocoee River Manager Jesse Wilson. “This move is really a guest-focused decision for us. It will allow us to make the operations that much more convenient for them and allow for more interaction with their guides.”

Several years in the making, the new location is located directly on U.S. 64 in Benton, Tennessee, resulting in a much easier trek than the scenic drives and river crossings required to get to the previous location by Horn’s Creek. 

In addition to offering a brand new building and more accessible location, NOC will also partner with Rock/Creek, which will operate a 1,200-square-foot retail shop offering a variety of gear and equipment.