Nantahala Outdoor Center and The Grove Park Inn Resort & Spa have unveiled plans for NOC’s Basecamp Asheville, solidifying a strategic relationship between two classic Southern travel destinations.

NOC will operate an experiential retail and outdoor activity concept shop within the luxury resort, serving as an on-site

activity concierge for hotel guests. The outfitter will offer outdoor trip planning and provide expert advice for exploring the mountains, from rafting to mountain

biking to canopy tours. NOC will also have a retail shop including men’s, women’s and children’s apparel, footwear and

accessories from leading outdoor brands such as Patagonia, The North Face and Keen.   

NOC’s Basecamp Asheville will be located immediately off The Grove Park Inn’s Great Hall. It will be the first LEED- certified retail project in downtown Asheville and one of the first nationally within a historic hotel. NOC’s Basecamp Asheville is expected to celebrate its grand opening in early summer.

Other elements of the alliance include convenient buttons on all in-room telephones, multi-day adventure packages and numerous on-premise experiences such as workshops, clinics and outdoor activities.