Craig Madison, the president and CEO of the Grove Park Inn Resort and Spa, will be the featured speaker at the annual meeting of Smoky Mountain Host in Cherokee Nov. 29.

The meeting includes workshops for tourism businesses in developing strategies for advertising, online marketing, use of social media, research and consumer trends. The workshops are free and open to the business community. The cost of the reception/dinner is $60 per person for host members and $75 for nonmembers. Workshops begin at 2 p.m.; the reception and dinner is at 7 p.m. at Harrah’s Cherokee Casino Hotel Conference Center.   

An Asheville native, Madison began his career in the hospitality industry while in high school working part-time as a bellman and front desk clerk at a local hotel. He co-founded The Alpha Group, an advertising agency. He became the Grove Park’s leader in 2003.

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