A new National Park Service report shows that 13,297,647 visitors to Great Smoky Mountains National Park in 2023 spent $2.2 billion in communities near the park. That spending supported 33,748 jobs in the local area and had a cumulative benefit to the local economy of $3.4 billion.

One of the four nonprofit partners of the Great Smoky Mountains National Park, Smokies Life, now has a new home — The Great Smokies Welcome Center — a space to call its own that after recent rounds of renovations feels perfectly tailored to the organization’s mission. 

Great Smokies Mountain National Park has seen new changes in recent years, from soaring record attendance placing it head and shoulders above the field for the most visited national park to a first-of-its-kind parking tag program designed to generate revenue while also protecting visitors and natural resources that has generated the ire of some surrounding communities. 

The air on the Cataloochee Divide Trail is heavy with humidity and the promise of an afternoon storm, but the pervading mood is contrastingly buoyant as a group of 27 teens and their leaders sets out on a sunny Thursday morning. 

It’s a tone that Cassius Cash, superintendent of the Great Smoky Mountains National Park, had set before anybody left the trailhead.

Asked what a typical day for the head guy at the Great Smoky Mountains National Park looks like, new Smokies superintendent Cassius Cash laughs.  

“Wow, let’s look at the calendar,” he says. 

Since starting the job in February, he’s kept pretty busy. As it turns out, when you’re the new superintendent of an 800-square-mile national park spanning two states, a lot of people want to meet with you. Staff want to hear from you. There’s a litany of issues to become familiar with, an endless inventory of park sites and experiences to log.

The new Smokies superintendent got his introduction to the North Carolina side of the park amid plates of snacks and the homey trappings of a bed and breakfast in Bryson City last week.