When Michael Bradley first picked up a fly rod in 2011, he wasn’t looking for anything more than a relaxing pastime. He’d tried fly fishing once before, as an 11-year-old kid, but “didn’t do so good at it.” At age 20, he thought things might be different if he gave it another try. 

He was right. 

Word on the river is that more and more people are getting into fly fishing, spurring a push for fly-focused tourism and marketing – and the opening of a pair of new fly shops. 

“‘A River Runs Through It’ with Brad Pitt brought a lot of attention to the sport,” said Bob Bennett, who co-owns Tuckaseegee Fly Shop in Bryson City with Dale Collins. “Just in the recent five years or so, things have just really taken off, and I think part of it is bringing awareness to access. This is not a sport that you have to go to Montana for, or Alaska. You can bring it right here in Western North Carolina in the thousands of miles of stream we have.”

It’s been two years since Alen Baker, the self-described “instigator” of the effort to create the Fly Fishing Museum of the Southern Appalachians, sent an unsolicited pitch to the Cherokee Chamber of Commerce. But now, the building is renovated and the chamber has moved its offices into part of it. Opening day is slated for May 1, and the museum will hold its first annual fundraising dinner Nov. 1 to gather funds to purchase and display fly-fishing memorabilia from across the region. 

A seemingly dead-end situation became a life-changing moment for Alex Bell.

“We came back to school from a tournament and they said our program had been cut,” he said.

When I finally roll up Pavilion Road for my casting lesson, I’m nearly half an hour late. A wrong turn had set me back, but Mac Brown seems pretty unperturbed. He’s standing in the field uphill from the Swain County Pool, directing a bright orange fly line in swirls and waves that look alive against the green lawn. 

“This isn’t any accident,” he says as the line lands without a kink. “I can do this a thousand out of a thousand times. Why? Because I’ve practiced it so much.”

The path to a new fly fishing museum in Cherokee has been cleared of a final hurdle after the Cherokee Tribal Council last week upheld a contract to lease the old Tee Pee Restaurant building to the Cherokee Chamber of Commerce. The Cherokee Business Committee had signed the lease earlier this spring, agreeing to let the chamber of commerce use the building for $1 per year for 25 years.

There’s nothing abnormal about the pair of armchairs in Jim and Baraba Mills’ living room, or about the television — the old tube kind — and wooden entertainment center that they face. Typical, too, is the hodgepodge of DVDs and VHS tapes filling the shelves and the pictures of kids and grandkids covering the top. 

But even a cursory glance reveals Jim’s true passion. A trio of mounted trout — one rainbow and two brown — hang on the wall above the TV, and a fly-tying station crammed with every color and weight of thread imaginable stands in front of the ceiling-high shelf filled with old glass medicine bottles from Jim’s days as a pharmacist with the U.S. Public Health Service. Fly rods, either sheathed in protective cardboard tubes or laying out to dry on a jerry-rigged rack of cardboard boxes, fill every corner of the room, and a stool sits in front of the pair of thread spools that Jim is using to create the wrappings on his most recent angling project. It’s more than a living room: it’s a fly rod shop of the most unique variety. 

By Colby Dunn • Correspondent 

Each year, an estimated 50,000 people visit Cherokee looking to hit it big, but instead of casting lots at Harrah’s, they’re casting lines into the miles of stocked and protected streams that flow through the Qualla Boundary. 

While the casino remains the dominant moneymaker in town, the town’s reputation as a fly fishing destination is gaining an economic toehold in the tourism business here. With fishing waters open year round, tournaments and derbies to choose from in every season of the year, and a stock of 400,000 trout poured into the ponds and streams annually, Cherokee can offer more than a few incentives to entice a fisherman seeking a new venue. 

Like New York is known for its basketball legends, and Texas is known for its football stars, Western North Carolina has become one the big names in a slightly less conspicuous sport: competitive fly fishing.

Fly fishing was long dominated by regions in the Rockies and Sierras out West. But the sport has seen a shift in both interest and talent to the Southeast — and specifically the Smokies.

More than a third of the tourists who come knocking at the Jackson County visitor center these days have trout fishing on their mind.

A push in recent years to market the county as trout paradise is clearly paying off, and now the string of towns in Jackson County that claim the Tuckasegee River as their backyard have yet another tool to lure fishing aficionados.