While most Americans are looking forward to receiving the $1,400 payments included in President Joe Biden’s $1.88 trillion American Rescue Plan (ARP) passed by Congress on March 6, counties and towns across the country are also eagerly awaiting a stimulus package of their own.

Now nearing its third birthday, the Harrah’s Cherokee Valley River Casino & Hotel in Murphy is seeing strong numbers as it heads toward the July 23 launch of its first addition since opening in September 2015 — a 41,000-square-foot entertainment area featuring bowling, arcade games and a full-service restaurant. 

After serving as Bryson City’s town manager for more than a year, Chad Simons will be moving on to Murphy to take on the same position.

The bowling alley construction at Harrah’s Cherokee Casino Resort wasn’t even finished when ground broke on a similar addition at Harrah’s Valley River Casino in Murphy.

In the words of Principal Chief Michell Hicks, it’s been “a whirlwind year” for the Eastern Band of Cherokee Indians.

At first blush, the Eastern Band of Cherokee Indians is competing with itself by opening a new casino in Murphy just 55 miles from its main casino and resort in Cherokee. But those 55 miles make a huge difference.

Mary Anderson didn’t have much time to stop for an interview. It was just after 1 p.m., and the Atlanta resident had been up since 6 a.m. in her quest to experience opening day at Harrah’s Cherokee Valley River Casino and Hotel in Murphy. With the purple-and-white ribbon freshly severed at the door of the new casino, Anderson was on a mission — press through the crowd and get playing as quickly as possible.

The new Valley River Casino and Hotel built by the Eastern Band of Cherokee Indians on the outskirts of Murphy will have far-reaching impacts on the far western corner of the state, forever changing the economic and cultural landscape of the region.

SEE ALSO:
• Opening day draws a crowd to new Murphy casino
• Why Murphy?
• New casino to expand professional opportunities, financial security for Cherokee

Sam Olbekson has never met a duality he couldn’t reconcile. As the lead architect for the $110 million Harrah’s Cherokee Valley River Casino & Hotel opening near Murphy next week, Olbekson’s design will make a lasting impression of the region on millions of visitors for decades to come.

Spirits were high last week as Lumpy Lambert made his morning lap around the floor of the new casino. The count down was on, with just a week to go until the Eastern Band of Cherokee Indians would open its new $110 million casino on the edge of Murphy. And the machine was firing on all cylinders.