Asheville rock group The Andrew Thelston Band will hit the stage at 5 p.m. Thursday, July 4, at the Nantahala Outdoor Center in the Nantahala Gorge. 

It’s not lost on Colin McBeath how unique and cherished the Nantahala Outdoor Center (NOC) is to locals and visitors alike. 

The Nantahala Outdoor Center unveiled its newest lodging, The Hemlocks by NOC. 

Start off the year with an early-season slalom race Saturday, Feb. 17, on the Nantahala River at the Nantahala Outdoor Center. 

Meet Santa at the Nantahala Outdoor Center in Swain County at one of three events coming up next month. 

Learn how to raft guide with a three-day clinic Friday, Oct. 6, through Sunday, Oct. 8, at the Nantahala Outdoor Center in Swain County.

The curriculum is suited for everyone from beginners to experienced paddlers seeking to solidify their skill and confidence on the river. Professional instructors from NOC will meet participants at their skill level and ensure they leave with newfound knowledge, technique and confidence.

Cost starts at $550. Participants must be at least 18 years old. Learn more or register at noc.com/courses/learn-to-raft-guide.

A weekend of riverside games, whitewater rafting, adventure films and gear deals will liven up the fall Sept. 22-24 at Nantahala Outdoor Center in Swain County.

Delve into the captivating world of wildlife during a 60-minute interactive experience starting at 10:30 a.m. Saturday, Sept. 2, at the Nantahala Outdoor Center in Swain County.

Nantahala Outdoor Center will hold its Women’s Paddlefest Friday, June 2, through Sunday, June 4, hosted by inspirational paddler Anna Levesque.

Two of Swain County’s largest tourism brands — Nantahala Outdoor Center and Great Smoky Mountains Railroad — are engaged in a lawsuit regarding right-of-way access over the railroad tracks.