As the Coronavirus Pandemic continues, people worldwide are rediscovering the outdoors in a big way — leading to record visitation at public lands in Western North Carolina and offering a marked boost to outdoor-oriented businesses and communities even as the nationwide economy continues to suffer. However, even this successful sector has met its share of challenges related to labor market shortages, supply chain disruptions and the sheer challenge of making up for revenue lost during full-on closures this spring.

Despite the setbacks and challenges the COVID-19 Pandemic brought about in March, a surprising number of businesses in different industries have been able to weather the storm with quick-thinking, innovative changes to their operations. In some cases, businesses have made a full rebound and are reporting their best numbers ever. 

By Boyd Allsbrook • Contributing writer | When the COVID-19 pandemic and lockdowns hit Haywood County in March, business owners braced for the worst. Some closed their doors forever, while others scrambled for ways to reopen under the new normal. Months later, local entrepreneurs were able to give a retrospective on how they survived and changed with the times. 

Lured by the promise of drivable, socially distanced adventure, visitors from across the region have flocked to Jackson County in record numbers this year.

During the initial pandemic panic back in March, many merchants in Macon County closed up shop while they tried to reassess all their plans for 2020. 

Swain County’s economy relies heavily on the tourism industry from outdoor recreation businesses to downtown retailers, restaurants and the railroad. 

With the economic powerhouse that is Harrah’s Cherokee Casino Resort surfacing as one of the pandemic era’s most-impacted local businesses, it stands to reason that the future of Cherokee’s business community would be among the region’s most uncertain. 

For Western North Carolinians who see the outdoors as a safe haven when life gets hard, perhaps the most distressing part of the pandemic’s early days was the domino-like succession of closures in the region’s parks, forests and other open spaces. 

When North Carolina Gov. Roy Cooper gave the order to close bars and restaurants back on March 17, that was only the beginning of a series of blows the Coronavirus Pandemic would inflict upon the state’s leisure and hospitality industry. 

Things were looking bleak for the tourism industry — for all industries, really — as coronavirus shutdowns and stay-at-home orders fell into place this spring, but six months into the pandemic, the outlook for Jackson County’s biggest business is downright rosy.