Scott McLeod

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Mix a strong environmental ethos, economic realism and strong community pride all together in the same brain (mine, in this case), and in almost any environmental controversy or issue, there’s an outcome that fits nicely into my world view.

Logging in national forests? It’s fine, but do away with large clearcuts and don’t make taxpayers subsidize road building. Coal-fired power plant air pollution? Despite the threat of higher electricity rates, make them install the most up-to-date pollution controls on every coal-fired plant in the country. Buffers on mountain streams? Laws should be stringently enforced and fines for violators should be large. I could go on and on.

When it comes to Evergreen Packaging (the Canton paper mill owner) and its wastewater discharges into the Pigeon River, however, it’s far more complicated.

And now, as the EPA says the state is being too lenient on the mill and threatens to take over the permitting process for its wastewater discharges, I’m more than a little worried about the future of this huge east Haywood plant and the smaller packaging facility in Waynesville.

In the name of full disclosure, however, readers should know a few things. First, I’ve had informal ties to what was formerly Champion International for more than two decades. When I was editor of the paper in Roanoke Rapids, North Carolina, I was friends with management and rank and file employees. My daughter’s babysitter was the wife of a Champion engineer. I broke bread and tossed back beers with those workers.

As a journalist in Western North Carolina since 1992, I’ve watched as Champion morphed into Blue Ridge Paper Products and then was purchased by Evergreen. Here in the mountains I’ve known dozens of employees, guys I’ve played basketball with, people whose children I’ve coached in soccer, and people I’ve gotten to know because of their involvement in civic groups or who have been elected officials in the region.

Finally, Evergreen just recently became a major sponsor of Folkmoot USA, an international dance festival I’ve been involved with as a volunteer for the past decade. The company didn’t give a huge amount of money, but it did make a commitment that will help Folkmoot quite a bit. Over the last 100 years I would dare say that the owners of the Canton mill have made it the most philanthropic private company in the region.

So there you go.

But wait, if I’m going to be completely honest about how Evergreen affects me, there’s more. The businesses I own, including Smoky Mountain News, will have a better profit and loss statement this year if Evergreen remains viable, keeps providing jobs for 1,400 people, keeps pumping money into the economy, and keeps helping the businesses that purchase advertising from us. I’d venture to say that the list of businesses in Haywood County and the region who could make similar statements is very, very long.

I have a feeling that the disclosures mentioned above don’t really set me apart from most of my acquaintances in Haywood County and this part of the state. The truth is that almost everyone who lives here, and especially those active in community and civic affairs, are in the same position. The paper mill’s employees are our friends who help form the backbone of this place we call home. In addition, the $70 million annual payroll and its $58,000 per year average wage have a profound impact.

I’ll tell you another reason I want Evergreen to emerge from this permitting process still profitable. Call it nostalgia, but there’s a place deep in my soul for people and companies that make something tangible. This feeling led me as a young college graduate to spend nearly 10 years on building sites as a carpenter. These days, we are outsourcing everything. What was once an idealistic disdain for polluting factories has turned into a deep respect for American companies that are able to pay people a good wage while making a profit by building or making things, whether it’s tires, cars, electronics or paper.

We all want the color of the Pigeon River as clear as the water in the Nantahala and Tuckasegee rivers. Absolutely, no doubt about it. It hurts every time I go by that river and see its tea-brown color. Those downriver who don’t benefit from Evergreen have valid arguments about lowered property values. Yes, it’s a huge mill on a little river that would never get a permit today.

Here’s the bottom line: I expect state and federal regulators to demand as much improvement from the mill as is possible without forcing it out of business. I’m no scientist, so in this instance I have to rely on those who know about these things.

But here’s what I do know: I don’t want those friends of mine jobless. I don’t want the town of Canton bankrupt or Haywood County to suffer the loss of its largest taxpayer, negatively affecting schools, law enforcement, health services, the community college and much more.

This is the real world, the place we live in every day. I’m an environmentalist and want Evergreen held to the strictest standards it can meet while remaining open and continuing to be an integral part of this community.

(Scott McLeod is editor of The Smoky Mountain News. he can be reache at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

Now that the health care debate is over, here’s what we have: a very middle-of-the-road health insurance reform package. Most on the left wanted much more (the public option), while those on the right admitted they’d like to control health insurance and medical costs but spent all their energy fighting the left as opposed to producing their own proposal.

Time to move on. On the next major domestic issue identified by the Obama administration — immigration reform — we can’t do middle of the road. We need bold immigration reform, a way to bottle the allure of America that will attract the 21st century’s top recruits from around the world while at same time enacting laws that will discourage mass waves of illegal immigration.

This is a complicated issue. Reform should not focus so much on punishing those who are already here illegally — especially the kids and young adults who had no choice in the matter — as it should on controlling future problems. We’ve got to provide paths to citizenship for those already here. It’s just ridiculous for our country to spend energy and resources packing up young men in their 20s and sending them back to countries they know nothing about. Did anyone read the story in the Asheville paper last week about the bust where one of the arrested was in his 20s, had been here illegally since age 2, and immigration authorities were going to ship him back to the Latin American country of his birth that he hasn’t visited since leaving? It makes no sense.

New York Times columnist Tom Friedman wrote last week (see excerpt) about a dinner he went to honoring the best young scientific minds in American high schools. The honorees read like a phone book from China, Pakistan, India, Vietnam and other parts of the world.

No one is saying that the American kids we all rhapsodize about — the Caucasians playing sports and hanging out at the mall — aren’t just as smart. They’re just different. Our kids usually tend to mature later, get serious about life and school later, and that’s OK. But we need to keep the doors open to those problem-solving immigrants who push their children into science careers.

And then we have the immigrants mostly from points south who have are getting here way too quickly for some but who, obviously, are much more willing to do blue collar work for wages that allow business owners — farmers, contractors, restaurant owners — to earn a profit. When I was 12, the tobacco and vegetable fields provided summer work for Southern suburban kids one generation off the farm who needed a job; today, those same jobs are held almost exclusively by immigrants, legal and illegal.

It’s seems pretty obvious that the future success of the U.S. economy is dependent on rolling out the welcome mat to diversity. Immigration reform needs to slow the flow of illegal immigration from the south while providing reasonable access to those who want to work — whether it’s in the fields or in the labs — and those who want to attend our universities and colleges. The country that leaves the door open will rule the 21st century, and I’m afraid that we are leaning more toward an irrational fear of immigrants. If that sentiment takes roots, we’ll all suffer the consequences.

(Scott McLeod can be reached in This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

The primary election is over now, but even before the vote tallies made winners and losers out of so many candidates, this election season seemed to be sweeping in a tide of activism in the mountains.

The truth of this struck home the night of April 22. I had just moderated a political forum in Swain County, which was a first for me. More importantly, it was the first time many in Swain remembered a political forum being held during the primary election.

The turnout from the public wasn’t as good as it could have been, but that’s to be expected. Most people are content to read about the issues in the papers or vote for friends or friends of friends, and go on about their business. I’ve had an opportunity to attend dozens of local forums over the years, and more often than not organizers end up disappointed with the attendance. At the Swain County Center for the Arts at Swain County High School, about 75 folks showed up.

But not everyone is content to sit at home and read about it. As former U.S. House Speaker Tip O’Neil is credited with saying, “All politics is local.” County commissioners are about as local as it gets, and their decisions affect our lives in everything from the quality of our schools to public safety.

This truism manifested itself in two ways. One, the number of candidates running for county commission and sheriff in Swain County was, in a word, staggering. For the most part the candidates were well meaning people with a desire to give back to their communities. With 13 candidates running for commissioner and eight running for sheriff in Swain County, the election was somewhat of a free for all.

In Haywood County, a total of 11 candidates ran for three open seats on the county board. I can’t remember a time when so many local elections had so many viable candidates running for office.

The second point that hit home after the Swain forum was about the organizers. Neither Vicki Crews or Robin Hamilton are lifelong residents of Swain. Both moved here as adults, and neither come from a background of political activism. They simply wanted to get all the candidates together and allow the public — and themselves — the opportunity to gather some information prior to the May 4 primary.

Their goal wasn’t high-minded and it wasn’t devious. Instead, they were driven by a desire to make educated decisions at the ballot box. Plain, simple, and critical to the proper functioning of our system of government.

There’s a lot of anger about government right now, and polls show that Americans have as little trust in their political leader as at any time in our republic’s history. I think the reasons for that are two-fold: one, some particularly controversial issues, like health care and immigration, are fueling passions; and two, the digital age of media gives those who are mad and unhappy more power than ever. Any observer of government knows that anger is the best tool for galvanizing an audience.

But all’s not bad. The very fact that so many people are taking part in local politics, holding meetings, organizing forums and running for office provides ample evidence that the public is engaged, and that the pendulum is swinging. By November, perhaps, we’ll know which way.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

Western North Carolina is a patchwork of small communities, close-knit groups operating independently to make their own town or area thrive. Whether it’s in the Nantahala Gorge, up the plateau in Cashiers or in downtown Canton, there are real people busting their butts each day who hold the well-being of their own “neighborhood” as a sort of higher calling. Personal success is intimately linked to the success of the community.

The latest — and in all likelihood, the final — effort to salvage the Ghost Town theme park that helped transform Maggie Valley into a unique kind of tourist town is a story that stretches across the mountains into several of these small communities. How this story finally unfolds will help define the future for those who call these places home.

Because our communities are small, those with lots of money have lots of power, the “big fish in a small pond” scenario. Al Harper, a successful entrepreneur whose holdings include the Great Smoky Mountain Railroad, is one of these folks.

According to a story in this week’s Smoky Mountain News (page 6), Harper is close to securing a loan for $15 million. He plans to use about half the money to pay off a portion of the theme park’s $13 million in debt. A bankruptcy court has decided the rest of the debt will be wiped away, leaving about 200 businesses large and small to write off what in some cases is a substantial debt (in the interest of full disclosure, the theme park owed some money to this newspaper for advertising costs that will never be collected).

That decision also leaves many investors, some local and some from far away, with huge losses. Those running the park since its re-opening in 2006 have cost a lot of people a lot of money.

It’s the little guys in the small towns that make this story interesting. Among those is Ghost Town employee Randy Bryan. He cashed out $200,000 in his 401K to invest in Ghost Town. He’s lost every penny.

“If I was ever going to give up on something, this would have been it. But I refuse to quit, I refuse to lose. I believe too much in it,” said Bryan.

Maggie Valley resident Alaska Pressley also invested substantially in the park.

“Any price is worth it to help this area,” she told a reporter last week.

There is that community spirit, that willingness to risk a life’s work for a community and — if it had worked out — some financial reward.

This Ghost Town tale is now part of the story of Bryson City. In order to get the loan, Harper is putting up his railroad as collateral. That means if the park does indeed go belly up, which many believe it will, a portion of Bryson City’s tourism lifeblood may disappear with it. In its worst year, Harper says the railroad attracts 150,000 customers. That’s a lot of people spending money in a lot of stores and restaurants in Bryson City. Those people disapper, and Bryson is City hurts.

We haven’t had the opportunity to interview business leaders in Bryson City about this new scenario, about how their future is now directly tied to Maggie Valley and Ghost Town. I suspect those who have dedicated their lives to Bryson will be there, willing to step up and fill the void if the need arises.

Tourism is a unique business. It’s not high-speed fiber-optic stuff, it’s not about connectivity or e-commerce. Sure, marketing these properties will rely on some of that. But when it comes down to it, it’s about selling an experience. Harper’s business model at the railroad and, we suspect, at Ghost Town is about creating memories, tugging at the nostalgic fiber that runs through all of us.

I’m certainly no judge of his chances for success, but I will bet on the resiliency of these communities regardless of whether this final gamble pays off.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

For its entire existence, this country’s leaders have wrestled with the slippery issue of power and how much is too much for government at all levels. In times like these, as tax revenues disappear while the free market struggles, the issue takes on even more significance.

So when Haywood officials said last week that their decision to privatize trash and recycling services was more about fiscal reality than philosophy of government, there was no reason to doubt them. Still, this move toward getting out of the trash business presents an interesting opportunity for a discussion about local government and its responsibilities.

Haywood commissioners made some waves last week when they voted to stop providing a service that was costing hundreds of thousands of dollars. Instead of operating their own convenience centers and a “pick” line at the county-owned recycling center, commissioners voted to privatize many solid waste services. The decision will save nearly $500,000 per year. Another switch that’s liable to happen within a year — the closing of the transfer station in Clyde — could save an additional million dollars a year. A task force studying the cost of these services also says hiring a firm to manage the entire landfill would provide large cost savings.

All that sounds great from a budgetary perspective, and one would think there would be widespread praise for the savings. Unfortunately for the Haywood commissioners, that’s not what happened. As always, people’s lives are in the crosshairs when a decision of this magnitude ripples through the system.

More than 15 county employees will lose their jobs as the county shuts down a line of service that has been expanding for the last couple of decades. Leaders of the municipalities are upset and most private trash haulers don’t seem happy.

So what’s next for Haywood and other counties struggling with declining tax revenues while the cost of everything else — gas, health care, wages, to name a few — continues to rise? Perhaps the sheriff’s department or the health department will go private. Government at all levels is better off by privatizing and outsourcing services that the private sector can provide, right?

“I think it’s function-specific,” said Commissioner Mark Swanger. “There are things that only government can do that cannot be logically privatized: law enforcement, emergency services, education.”

Swanger’s right, but there is some irony in the fact that this move by Haywood comes at the same time the burgeoning Tea Party movement is criticizing government spending at all levels, and a local group has been riding Haywood commissioners incessantly. Let’s be clear that the hectoring by these government critics has nothing to do with the decision in Haywood. Still, there’s little doubt that the rise to power of the Tea Party is related to the economic crisis and government spending, which becomes an easy target when times are this tough. More than ever, there is a clamoring to cut costs and keep taxes low.

I’m not one of those who believe too much government is necessarily a bad thing. There are certainly inefficiencies in government regulations and bureaucracies, but the oil fouling the Gulf of Mexico right now points to real and ongoing need for oversight of certain businesses. The vital services that government provides to citizens are a reflection of our fundamental values as a society, whether it’s health care for the poor and elderly, or EPA regulators to keep an eye on industrial polluters. In many cases the only entity that can step in and provide these services is government, and that’s the way it ought to be.

The question of how far government’s hand should reach into our lives will never be settled outright. From our local courthouses and town halls to Raleigh (where a privatization of mental health care a few years ago has left us with a broken system) and up to D.C. (where many question using tax money to bail out banks and automakers), it’s a fundamental issue our founding fathers left unsettled.

These are the same philosophic issues that pitted Thomas Jefferson and his anti-government, agrarian vision against the Federalist Alexander Hamilton and his pro-business, strong central government beliefs. This was the central controversy at the time the republic was formed, and it still bedevils our government at every level.

I suspect that in the next few years we’ll see more attempts by local governments to divest or privatize services. It will be up to voters to decide whether that’s good or bad. Haywood commissioners can say this is about the budget and not philosophy, but it’s hard to see the difference from inside the voting booth.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

How do you kick out a member of a Native American tribe? The Eastern Band of Cherokee is about to find out, and there’s no way it’s going down without some bitterness and fighting.

The EBCI is almost finished with an audit of its enrolled members, and the Tribal Council is apparently leaning towards DNA testing to determine who is actually a member in the future.

The 1924 Baker Roll is the official document from which tribal membership is determined. Those families on that roll who meet the blood quantum level are considered members of the tribe. The enrollment audit started in 2006, and the tribal council is set to decide in June how to proceed with those whose tribal identity is being questioned.

Some are saying that new members should only be admitted after a DNA test, regardless of their family history. Others want to go further and do DNA testing on all enrolled members in order to clean up the rolls.

The potential for misery and family upheavals is just around the corner. What if someone has lived their entire life as a Cherokee and now is told, no, you don’t have enough Cherokee blood ? It seems the council has no choice but to follow through with DNA testing, but for some the results will be life changing.

•••

Years of column writing have taught me this — think you’ve written something enlightening that the multitudes should take to heart, and the piece is quickly forgotten; dash off a column that you’d rate as benign at best, and the phone rings off the hook and the email box gets slammed.

Last week’s piece about Haywood County’s solid waste system and proposed changes in how it operates falls somewhere in the middle of those two extremes, but comments from a couple of county commissioners do merit a mention. First, I said commissioners voted to make changes to the solid waste system. That’s a mistake. The proposed budget includes cost savings from the overhaul of the system, but the budget has not been approved yet. Nothing’s been decided for sure.

Second is the widespread use of the term “privatize.” Some are taking exception to that description. A Haywood task force has recommended changes to the solid waste system that would send some services to the private sector. The pick line that separates recyclables would simply disappear, as commissioners would outsource recycling services if the proposal were approved. A private company would also be in charge maintaining the convenience centers. At this point, the county would still be heavily involved in maintaining the transfer station and running the landfill.

Solid waste won’t be privatized entirely. Fewer county employees will be involved in solid waste disposal and recycling. The column’s premise was that these economic times are going to force many elected leaders — not just Haywood’s — to look for cost savings, and that outsourcing what were once government operations is likely to occur more rapidly until things get better.

I think that a close look at what can be outsourced is a good idea, that there is only so much government can and should do. In Haywood’s case, the overhaul of the solid waste system is a good idea with plenty of merit.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

“Do I want to dictate what the college does? That is not my job. As county commissioners, it is my job to ask questions.”

Haywood County Board of Commissioners Chairman Kirk Kirkpatrick

The Haywood County commissioners have done their job, and now it is time to let Haywood Community College and its trustees do theirs — build a new Creative Arts Building that will educate the next generation of craft entrepreneurs in the Southern Appalachians.

The proposed new building has been scrutinized for months. County commissioners, college trustees, college administrators, and citizens have dissected the size, the energy saving measures and the cost of this building. HCC administrators, trustees and architects were asked to sharpen their pencils to reduce costs and even re-think the need for this building in light of other needs. In the end, very little changed.

The energy saving technology has been perhaps the most contentious part of this building. According to the experts we’ve spoken with, the technology works and is not experimental. The tax breaks make it a virtual no-risk investment (see story page 12), and one of the only reason there aren’t dozens of  green buildings like this going up is because the recession has sidetracked or stalled projects across the country.

Saving energy, like the simple act of consuming less of everything, is what will ensure the future economic sustainability of this country. Technology to do this will change and evolve quickly over the next few decades, but everyone is going to have to get on board. The state and federal governments are mandating it. And it’s simply the right thing to do.

This building is also critical to maintaining HCC’s prominence in the $200 million Western North Carolina craft industry. The college’s program of turning out artists who are also trained entrepreneurs is heralded as unique and among the best in the entire nation. In a place where nearly every expert agrees that small entrepreneurs are the keys to economic health, this community college program is a diamond in the rough. It won’t keep its current status — or gain an even better reputation — if we don’t invest in the program.

Although some have criticized the proposed building, it has not been widespread. In fact, it seems just the opposite. There is a lot of support among the business community and the civic leaders of Haywood for this project. The fact that voters approved the referendum in 2008 directing sales tax money to HCC was an indicator of the public support for the college. Yes, this building is expensive, but it has been vetted by HCC administrators, college trustees, the county commissioners and the public. No one has developed ways to re-design and save substantial money and still meet the college’s needs and the state mandates. The fact that you get what you pay for is sometimes just the simple, if expensive, truth.

Commissioners, on one hand, should be commended for how this process has unfolded. Coming on the heels of the debacle at Haywood Regional Medical Center, where the hands-off approach of the county was criticized, it’s easy to understand why this project has met such scrutiny. It also didn’t help that HCC President Rose Johnson’s name came up on the short list of potential new presidents at Asheville-Buncombe Technical College during the time debate about this building started.

But those arguments don’t detract from the need for this project. Voters OK’d the sales tax money and commissioners have turned the plans inside out and asked good questions, but it’s time to approve the plans and rely on college trustees and administrators to make this project successful.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

In this business of covering the news, we often bear witness as apathy wins the day. Citizens sit back and let elected leaders, powerful corporations or a boisterous minority get their way without putting up a fight.

That’s why the conclusion to the Duke-Kituwah standoff is so refreshing. It’s not so important that one side lost and the other won — although the decision to move the electrical substation does stand as a victory for opponents. But it was the effort by the citizens group and their zeal that should be remembered and emulated.

The electrical substation was slated to be built within sight of Kituwah, the location of the mother town of the Cherokee that is considered a sacred site by the tribe. As soon as plans became public, members of the tribe and nearby citizens raised a storm of protest. They began lobbying Cherokee tribal officials and Swain County officials to stop the utility’s plans.

As the controversy swirled, Duke held to its opinion that the entire project was necessary in order to benefit the tribe. The irony here was hard to miss — the substation would benefit Harrah’s expansion and thereby tribal coffers that rely on the casino, but would mar a sacred site central to the identity of the tribe.

Chief Michell Hicks and tribal officials took a firm stand. Early in the controversy Hicks had this to say of the proposed substation site and Duke’s communications with the tribe.

“The bottom line is it’s a disrespect to our tribe and a disrespect to the people of Swain County,” said Hicks.

As Duke relented, tribal cultural preservation officer Russ Townsend said it could set an important precedent.

“I hope it’s an example to other agencies that we deal with that our concerns are legitimate and there are often alternatives to finish a project without undermining our cultural concerns,” said Townsend.

But it’s Natalie Smith and the Citizens to Protect Kituwah Valley who deserve the most praise. The dedicated group lobbied tribal council and Swain commissioners while mobilizing a statewide media campaign. They refused to give up and from a very early stage and took the moral high road, a position that in most cases will win the day. It’s a lesson in grassroots organizing that hopefully will inspire others to stand up and fight when the time comes.

(Scott McLeod is the editor and publisher of The Smoky Mountain News. He can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

A meeting that could lead to a completely new personality for the Cullowhee area will be finished by the time this hits the presses, but I’m hoping that the meeting gives fresh momentum to efforts to transform the Western Carolina University community.

A meeting was held last night (Aug. 3) between the Cullowhee Revitalization Endeavor (CuRvE) and the leaders and citizens of the town of Forest Hills. The Cullowhee group presented a formal proposal to Forest Hills to annex a portion of the community near the college. The move would effectively create a college town, putting portions of the Cullowhee community into the Forest Hills town limits. The move could pave the way for alcohol sales in bars and restaurants, and would offer strong land-use planning and access to state and federal grant money.

Such a move would be a stretch for both Forest Hills and the university community. Forest Hills has only 347 registered voters and was created as an enclave from the university. It is a haven where residents try to keep out some of the problems associated with college students, like loud parties and single-family residences crowded with 10 students and 10 cars parked in the street and yard.

Annexing around the university would give Forest Hills control of its destiny. It could create commercial and residential areas, working with the university as it plans for growth and change. There are lots of examples — Chapel Hill (UNC), Boone (ASU) and Greenville (ECU) — of small North Carolina towns working hand-in-hand with the local universities to create unique, livable and cool college towns. This is an opportunity to start down a similar path.

For many WCU professors and administrators, creating a lively business district around the college has been a long-time dream. Brian Railsback, an English professor and head of the Honors College, said he envisions old Cullowhee with new businesses and walkways and paths along the Tuckasegee River. Almost everyone who has ever spent time at WCU has had similar thoughts, imagining what old Cullowhee could be with some fresh investment and new businesses.

There is apparently a lot of support from the university for incorporating areas around WCU. The college town feel would certainly help attract students and professors, along with giving Jackson County and Forest Hills new sources of sales tax money.

In the end, this is really about fulfilling potential that has languished for decades. Forest Hills, WCU and the larger Cullowhee community are great places just as they are. But they could be much, much more. Here’s hoping this new dialogue opens some doors that have been shut for way too long.

Comment

The federal government, the nation’s largest land manager, has a responsibility ... to help develop a conservation agenda worthy of the 21st century. We must look to the private sector and nonprofit organizations, as well as towns, cities, and states, and the people who live and work in them, to identify the places that mean the most to Americans, and leverage the support of the federal government to help these community-driven efforts to succeed. Through these partnerships, we will work to connect these outdoor spaces to each other, and to reconnect Americans to them.

— from President Barack Obama’s memorandum establishing the Great Outdoors Initiative


It’s not often that we find something good for both the soul and the pocketbook. Then again, there are not many places like the mountains of Western North Carolina.

The listening session in Asheville last week that was part of America’s Great Outdoors Initiative should, perhaps, give rise to a dose of optimism about the future of this region. And in a summer where the economic downturn has remained stubbornly entrenched and the BP oil spill has changed our understanding of what an economic disaster can be, we can use a little good news.

This newspaper has devoted lots of coverage to the Obama administration’s Great Outdoors Initiative. American Whitewater Executive Director Mark Singleton, who lives in Jackson County, has been involved in the outdoor recreation industry for a couple of decades. He was invited to Washington, D.C., in April to the kick off ceremonies for the initiative. Singleton and the Land Trust for the Little Tennessee’s Vice Chairman Ken Murphy have written informative columns on our editorial pages about the initiative. The listening session in Asheville was the subject of a long story in last week’s paper.

It’s difficult to know yet — with all the other problems leaders in Washington are grappling with — whether this initiative will bear fruit. But we are at least getting a chance to send the message to Washington that investing in wilderness areas is important on many levels.

All of us are nurtured by our connection to the outdoors and to wild places. For those who don’t often get the chance to escape, I would challenge them to take a two-hour hike, a ride down one of our rives in canoe or a raft, or simply to drive up on the Parkway and stop for 30 minutes at an overlook. It just works wonder for de-cluttering, unplugging and reconnecting.

For those in this region who don’t regularly get outdoors, there’s another reason to support this effort that we hope will lead to larger investments in protecting natural areas: the outdoors and the outdoors recreation industry are the bedrock of our economy in the mountains.

The Blue Ridge Parkway and the Great Smoky Mountains National Park are the two most-visited units in the park system. In 2009, the Parkway had 16 million visitors and the GSMNP recorded 9.5 million visitors. This does not include the Nantahala and Pisgah national forests, which are among the nation’s most visited national forests. These millions of visitors are the foundation of our tourism industry, and they come back year after year. Just about every business and government unit in these mountains are dependent on the money they spend while here.

So a renewed effort to conserve more places and to enhance the recreational opportunities in our parks and national forests will mean good things for this region and its people. Whether a hunter or a kayaker, a camper or a motorcycist, lend your support to this initiative. All of us in WNC stand to benefit.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

We in the news business provide historians with some of the crucial data necessary to write the story of any particular point in time. Reporters gather facts and opinions that are snapshots of how people feel, and then we make every effort to put that information into perspective so that it’s meaningful and useful to readers. At its best, good journalism can help people make informed decisions.

Years from now, those who look back at the summer of 2010 will no doubt write about the BP oil disaster, the lingering international economic crisis, and Barack Obama’s withering public support. Perhaps those digging into what was happening in our little corner of the world might look at the results of the recent Western Carolina University Public Policy Institute/Smoky Mountain News poll results that have been published in this newspaper and online (www.smokymountainnews.com, “WNC Public Opinion Poll”) during the last couple of weeks.

The project, which we’re calling “Creating a Regional Policy Dialogue,” is the first of its kind in Western North Carolina. WCU professors Chris Cooper and Gibbs Knotts saw a dearth of hard data about how residents of this area felt about important political issues. They approached us about partnering to gather that information and then publishing the results. The poll called nearly 600 registered voters in Jackson County, and it was conducted by Public Policy Polling out of Raleigh. Public Policy Polling has earned a reputation as one of the most reputable polling agencies in the Southeast.

Some quickly write off polling data, and that’s not surprising given the sheer volume of such information on a national basis. But what’s unique — and extremely interesting — about this PPI/SMN poll is its subject matter. We now have a baseline of information about how Jackson County residents feel about certain political issues during June of 2010. That information is interesting in and of itself, as the stories on our website attest.

But perhaps more intriguing will be to update this information in six months or a year to see how the onslaught of media we are all exposed to can change opinions. Maybe we’ll find that the barrage of information doesn’t necessarily lead to quickly changing public opinion.

The demographics of Western North Carolina are unique. The traditional, conservative mountain residents are now intermingling with new faces from all over the country. Anecdotally, we know this is a place that values tradition and attracts alternative lifestyle advocates. It’s a dynamic populace that — along with the mesmerizing draw of the mountains — has made this area one of the most popular places in the country to live.

Our hope — that is, The Smoky Mountain News and the WCU Public Policy Institute — is that we can continue to accumulate polling data unique to our region that provides insight into what people are thinking and why. Anytime you can get voters to think about and discuss important issues, it will hopefully lead to better decision making by leaders. That’s a good enough reason in itself to try to continue and build on this regional project to assess the feelings of residents west of Buncombe.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it.)

Comment

Tourism leaders in the mountains agree they’ve got to re-invent their marketing tactics over the next decade to stay competitive. Apparently, there are a multitude of opinions on how to do that.

When we ran a story in last week’s issue called “Tracking WNC’s tourists,” (http://www.smokymountainnews.com/issues/06_10/06_30_10/fr_visiting_smokies.html), we heard lots of different ideas on who is coming to the mountains and what they want to do. After reading that story and looking back through our archives at other tourism-related stories we’ve done over the years, two points stood out. One, dependable market research on WNC’s tourism trends simply does not exist; two, a new brand of active, older visitor who wants a full slate of nonstop activity is replacing the tourist of decades past who came for relaxation.

The second point may be the most relevant. In year’s past, tourism officials here touted the middle-aged, working families with young children who would spend long weekends in small hotels, visit the Great Smoky Mountains National Park for a day of hiking and a picnic, then go back to their hotel. The next day a visit to Ghost Town might highlight the day, perhaps with dinner out afterward.

Of course, the affluent country club set and the second-homeowners were mixed in, but marketing to those segments was pretty straightforward.

But those days are long gone. I happen to know about this first because I’m one of those new families. With three kids of different ages in tow and my own interest in biking, hiking, rafting, etc., my family packs a full day in during our vacations. I’m 50, and I still relish a 15-mile mountain bike ride, perhaps a hike after lunch, then dinner out. I’m also looking for cultural attractions to provide my children — and myself — with any kind of educational experience that’s available. When we travel with our kids, we go from the time we get up until it’s bedtime.

In an age when most of us lead sedentary work lives, relaxation means getting out and doing stuff. It’s both cathartic and energizing to stay on the move during vacations.

This kind of tourist is also trying to get their kids interested in the outdoors and activities. They are looking for a few days away from television, video games, and the organized sports activities that run their daily lives and that leave many children completely ignorant of nature.

I think keeping these families coming to the mountains won’t be that difficult, it’s just going to take more sophisticated targeting of “micro” groups. A good example is what Julie Spiro and the Jackson County Travel and Tourism Association has done with its fly-fishing map to Jackson County. They went after a specific sector of the travel market, and their investment in this map has led to free publicity from articles that have appeared in a host of publications.

That kind of effort to appeal to different groups —skiers, whitewater enthusiasts, railroad buffs, golfers, bikers, motorcyclists, anglers or hikers — is probably what is changing the most. Those folks are getting their information in lots of different places. It is going to take a constantly evolving marketing approach that encompasses a variety of media.

The reason no one has the answers is that there is no one right answer. In the old days, it was a print and television advertising campaign that changed little from year to year. That just won’t work anymore.

The shortage of marketing research about Western North Carolina is a much more vexing problem. I’ve been covering tourism here for almost 20 years, and have been hearing the same refrain: tourism leaders need data, but no one has found the money or a way to obtain it. A few studies have been done, but the information is quickly outdated and only useful to particular groups.

The money is the big issue. Investing in research takes away from the budget to actually do marketing. Any tourism entity that takes this approach is in danger, in the short term, of losing market share to those who are still spending all their money on advertising.

There is really only one way to get this information: it has to be a regional effort funded by some entity like AdvantageWest. If tourism is our biggest industry, it seems money spent grading industrial sites or affixing tax breaks to large businesses might be better invested in an ongoing market research program to help tourism leaders keep their eye on the ball.

I’m not talking about a one-time effort, but an ongoing market research program to determine who our customers are. It will take hundreds of thousand of dollars, but it might be the best money ever spent.

Accomplishing this will take a united effort from tourism leaders. This won’t be a panacea that will make all of the tourism industry’s troubles go away. No, it’s about gathering useful information so we can at least stay in the game in this fast-changing economy.

(Scott McLeod can be reached at This email address is being protected from spambots. You need JavaScript enabled to view it..)

Comment

Smokey Mountain News Logo
SUPPORT THE SMOKY MOUNTAIN NEWS AND
INDEPENDENT, AWARD-WINNING JOURNALISM
Go to top
JSN Time 2 is designed by JoomlaShine.com | powered by JSN Sun Framework
Payment Information

/

At our inception 20 years ago, we chose to be different. Unlike other news organizations, we made the decision to provide in-depth, regional reporting free to anyone who wanted access to it. We don’t plan to change that model. Support from our readers will help us maintain and strengthen the editorial independence that is crucial to our mission to help make Western North Carolina a better place to call home. If you are able, please support The Smoky Mountain News.

The Smoky Mountain News is a wholly private corporation. Reader contributions support the journalistic mission of SMN to remain independent. Your support of SMN does not constitute a charitable donation. If you have a question about contributing to SMN, please contact us.