If there’s a buzz word for Maggie Valley’s town board elections this year, it’s “balance.”

Alderwoman Saralyn Price said she wants to “equal it out” between residents and businesses in town. Challenger Scott Pauley claims that he’ll bring balance and cohesiveness back to the board. Challenger Ron DeSimone wants to tip the scales back toward the residents’ side to create a true balance. Meanwhile, challenger Phillip Wight’s idea of balance concerns maintaining a balanced budget.

Two of these four candidates will win seats on the town’s board for the next four years, helping decide how to support the needs of residents and business owners alike, the fate of the festival grounds, and whether to approve proposed design standards that will shape Maggie’s future appearance.

Festival Grounds quandary

An issue on everybody’s mind seems to be how to handle the festival grounds that’s struggling to bring events in to Maggie Valley, thereby attracting tourists to local businesses. The greater underlying issue is determining how involved the town should get in supporting the tourism businesses that make up such a significant portion of its economy.

“I think we should try to help bring businesses in, but we’re not in the festival business,” said Price, who would rather leave the matter up to a festival director.

The town is looking to fill that position but has taken its time since firing the last director in May.

In the past, Price has not supported direct assistance to tourism businesses. Price voted against a request for a $200,000 loan by Ghost Town, an amusement park in town that had been an anchor for tourism before facing financial troubles.

“I didn’t feel like it was up to the taxpayers to do that,” said Price.

Pauley said he’d like to do what he could to help tourism and fill the void on weekends. Even though he owns a motel, he says he’s also a resident and has a “no strings attached” attitude.

According to Pauley, Maggie’s festival grounds is the most beautiful one in the area. If promoted properly, Pauley said the festival grounds could ease some of the effects of rough economic times.

Pauley agreed that the town’s taxpayers shouldn’t subsidize tourism-related businesses directly. However, the town could provide tax incentives to assist them, Pauley said.

According to Pauley, the town’s role is to not do anything that discourages new business. If elected, Pauley hopes to get the ball rolling a little faster on the search for a new festival director.

Wight, who is the president of the Maggie Valley Lodging Association, said more power needs to be passed on to some of the town’s boards, like the parks, recreation and festival grounds committee. Wight said they could have hired a festival director by now.

“All these other boards, they get second-guessed, give them a power,” said Wight. According to Wight, the town should also create a budget oversight committee to ensure greater attention to Maggie’s budget year-round.

“If you’ve got all those other committees, start an oversight committee to make recommendations,” said Wight.

Wight said the town should have handed at least a little money over to Ghost Town, which he considers a “jewel.”

“The worst thing I think the town did to themselves is to give them nothing,” said Wight. “They didn’t give them the $200,000, but didn’t give $5,000 either.”

DeSimone said the town should realize that tourism is only a part of the picture and not put all its eggs in one basket. He would like to see the town be more well-rounded with businesses open year-round for Maggie Valley’s full-time residents.

The town can still encourage enterprise by creating zoning and ordinances that are conducive to business, DeSmone said.

DeSimone spoke out against the creation of the festival grounds in the past, and he now says the town should just hand it over to private hands, rather than getting further involved.

“That festival grounds has really been a sore spot in Maggie Valley,” said DeSimone. “It’s always run at a deficit. It’s never done what it was intended to do.”

Regulating Maggie’s look

Maggie Valley’s planning board has drafted a proposed set of design standards meant to bring a cohesive look to the town. It will encourage designs that befit Maggie’s setting in new construction as well as renovations to already existing buildings. For example, the planning board’s draft now states that earthy colors and pitched roofs would be encouraged.

Price said she’d like to hear more public input on the design standards before deciding whether she supports it. Price does admit that she is not for people painting their buildings orange, yellow, or pink.

Meanwhile, Wight, whose motel’s roof is a bright blue, said the design standards are a “real hard sell.” Wight would like for them to be more suggestive than mandatory for existing construction.

“Deep down, I do not like telling people what the can or can’t do with their property,” said Wight, adding that sometimes having a purple or orange building can be integral to the character of a business.

DeSimone said he understands why the town is working toward bringing cohesiveness to Maggie’s look but acknowledges that it may be a hindrance to businesses, including franchises.

Sometimes their identity is wrapped up in their building,” said DeSimone. While DeSimone favors the concept of design standards, he would support them only if they were flexible enough to allow for special cases.

Pauley said he, too, is in favor of the concept. The key, he said, is to get a “good, healthy dialogue” with citizens started on this issue, as well as on others, before adopting anything.

Pauley added that the town should definitely consider that businesses are going through difficult times before subjecting them to standards that might make a renovation financially unfeasible.

The Town of Maggie Valley is moving closer toward hiring a festival director to market its struggling festival grounds. Aldermen decided last Thursday to appoint a six-member selection committee to help sort through job applications and choose the most qualified candidate. The ultimate decision, however, will rest with the board.

Each alderman will recommend two or three people to the board at its next meeting on Oct. 15.

“We’ve certainly heard from more than six or seven people about their two cents,” said Alderman Mark DeMeola, who said he would like the community to become involved in a “positive fashion.”

Maggie Valley’s new hire will hopefully draw new festivals to the venue, which in turn will entice tourists to town, and consequently, support local businesses. But some aldermen said even a festival director might not be able to save the festival grounds from landing in the red.

More than $1 million has been invested into the festival grounds over seven years, with about half coming from grants and donations. But revenues from groups holding festivals there average only about $11,000 each year, forcing town taxpayers to subsidize the venture.

DeMeola said the festival grounds are more like an “amenity” provided by the town than a profit-making entity. Nevertheless, DeMeola said a feasibility study should be done to gauge exactly how profitable the festival grounds could be.

At Thursday’s meeting, Alderman Colin Edwards questioned the need to hire a festival director at this point.

“How many weekends have we got for this festival director to fill?” asked Edwards. “Is it worth the bang for the buck to do it?”

At the same time, Edwards said if they were going to fill the position, it “needs to be filled now.”

Meanwhile, Alderman Phil Aldridge is a firm believer that the festival grounds could be profitable if marketed well and is disappointed the town manager has stalled on getting someone hired.

“There’s been little or no activity as far as our town manager to get out here and find somebody. That’s his job. That’s a position that we need,” Aldridge said. “We keep bouncing around with ideas, not ever settling, what [can] people expect?”

The director’s position has been left empty since May when the town fired the last director after only a few months into the job for not producing results.

Town Manager Tim Barth said he had received five applications at the time of the meeting, but there shouldn’t be a rush to fill the position.

“If none of them look like they can do the job, we’ll re-advertise until we get somebody who can do it,” said Barth.

Mayor Roger McElroy said the public should keep in mind that until three or four years ago, the town had not been in the business of promoting tourism, allowing the Maggie Valley Chamber of Commerce to handle it instead.

“This is a new ballgame for us,” said McElroy. “We’ve never had to do it before. We don’t necessarily want to do it now, but nobody else wants to do it.”

Home to 3,000 motel rooms yet only 1,610 year-round residents, Maggie Valley can’t exactly escape the term “tourist town.”

Anyone driving through the main drag passing a long line of lodging options would know. But perhaps less evident to visitors is the precarious balancing act the town constantly faces in satisfying both tourist and local needs.

In helping to achieve that delicate equilibrium and develop a vision for future growth, Maggie Valley has formed its own Economic Development Advisory Committee. Though the town officially created an economic development advisory commission way back in September 2005, the ball finally got rolling on the committee only recently.

The seven members appointed to the committee last month will serve as a liaison between businesses, the town and citizens of the community. The commission has met twice so far to formulate a better idea of its responsibilities and avoid redundancies.

The EDC faces the gargantuan task of creating an attractive model of growth that will satisfy everybody, from year-round residents to the increasing number of second-home owners to tourists simply visiting for a few days. Since Maggie Valley has long catered to tourists, one of the EDC’s tasks may be to update the town’s tourism model, which has been criticized in the past for being somewhat outdated.

As the main breadwinner for the Haywood Tourism Development Authority, with nearly 60 percent of the authority’s revenues coming from Maggie Valley, how the town handles its growth - and how that affects tourism - will clearly be relevant outside its borders.

What Maggie Valley wants

The EDC has discussed the idea of surveying residents and local business owners to learn more about what the community craves in terms of growth. Asking Maggie Valley residents about what they’d like to see developed in their town will naturally elicit some divergent reactions, but there does seem to be a near consensus on some issues. While many acknowledge that tourism is the “lifeblood” of Maggie Valley, they would like to see more services for full-time residents.

One step in that direction is to keep businesses open year round.

“Some of us who are open need to survive the winter,” said Gabriela Edwards, co-owner of A Holiday Motel. “The ski area is great and Tube World is great, but they’re done in the evening so it’s like, what do we do now?”

“More businesses in Maggie Valley need to bite the bullet and stay open year round,” Joe Moody, who serves on the board of directors for the Maggie Valley Chamber of Commerce.

Bob LaBracio, who owns Specialty Lock & Door Company, said he’d like to see stores selling more than just “T-shirts and trinkets” open all year.

Also on LaBracio’s wish list are healthier choice restaurants and specialty grocery stores like Earth Fare and Greenlife. Many residents interviewed expressed interest in having a grocery store of any kind developed so they wouldn’t have to drive elsewhere to pick up groceries.

Ken Johnson, chairman of the newly formed EDC, said it’s been difficult to bring a grocery store to Maggie Valley since there are so few full-time residents, but a specialty store might be a feasible option. Making up for Maggie Valley’s sparse population, a specialty store would have a broad demographic and attract people from neighboring counties.

However, there is at least one point of contention for residents: fast food chain restaurants. Some residents prefer more options for a quick bite to eat, while others are strongly against chain establishments.

“I’d like to see McDonald’s and Dairy Queen [rather than] go all the way over to Waynesville,” said Gene O’Kelley, a regular on the front bench of the Shell gas station in town. “McDonald’s would do good here.”

“I don’t mind going to Waynesville,” said Joanne Martin, owner of Fireside Cottages and Mountaineer Restaurant. “I don’t want Burger King and McDonald’s up and down.”

Other suggestions for businesses included a pharmacy, a doctor’s office, a dentist’s office and more medical facilities in general.

Preservation as a goal

Jim Higel, owner of Legends Sports Grill, said Maggie Valley might just need more of the same.

“We need more shops, motels and restaurants,” Higel said. “If you have a motel in the middle of the desert, you’re bankrupt. If you have 500, you’re Las Vegas.”

But being akin to Las Vegas is a far cry from what other residents want.

“It’s not what you want to see, it’s what you don’t want to see,” said Wayne Busch, owner of America Rides Maps. “I prefer not seeing any change at all, but it’s going to come.”

Though some Maggie Valley residents can spout off a list of things they’d like to add to the town, there are some facets of Maggie Valley living they do not want touched.

Busch said industry and manufacturing should not even be considered. “What we got here is somewhat fragile,” said Busch.

Brenda O’Keefe, owner of Joey’s Pancake House, said she’d like to see Maggie Valley take a step back and focus on its mountain culture.

“I think we can market ourselves in a different way,” said O’Keefe. “I have always wanted this area to look back toward heritage culture.”

Kathleen Klawitter, a member of the EDC, moved to Maggie Valley a month after her first visit last year. She said she is interested most in preserving what brought her here in the first place though she knows growth is somewhat inevitable.

“I believe Maggie Valley will grow anyway. Its beauty and tranquility will invite growth,” said Klawitter.

Steve Shiver, another EDC member and president of Ghost Town, said there is a need to officially gather community input and data collection to see both what residents desire and what is possible.

According to Shiver, Maggie Valley’s infrastructure can handle more tourists. Drawing more visitors to the area would benefit everybody in town with better tax revenues, he said.

But for now, the town’s major projects seem to include a focus on residents. The town is putting in two wheelchair accessible river decks in Parham Park near Jonathan Creek and working on getting a “very promising” $1.3 million in stimulus funds to build the first residential sidewalk in Maggie Valley. It has also recently approved a special zoning exception for an assisted living facility.

When the Maggie Valley Board of Aldermen purchased land for a town festival ground in 2002, it had high hopes for success.

Events held there would reel in visitors to stay at local motels, eat at local restaurants, and shop at local stores.

As well intentioned as the act may have been — seven years and more than $1 million later — the festival grounds is still not producing enough money to cover expenses. The town recently decided to write off the debt, which means money generated from the festival grounds won’t be used to pay back the town’s general fund, which has been covering costs ever since the festival grounds were created.

The town rushed to develop the festival grounds to compensate for a potential dwindling in tourism after Ghost Town, an amusement park and one of Maggie Valley’s anchors of tourism, shut down temporarily.

The Town of Maggie Valley has paid for roughly half of the $1 million cost of buying the property and installing improvements, with the rest of the money coming from grants and donations.

Annually, the festival grounds has brought in an average of nearly $11,000 in revenues, paid by groups holding festivals there. Meanwhile operating expenses runs an average of about $31,000 annually.

“The festival grounds fund doesn’t generate enough money to pay off the expenses to run the festival grounds,” said Town Manager Tim Barth.

Furthermore, revenue doesn’t begin to cover debt on the property, both from land purchase and improvements made over the years, such as a stage, restrooms and concession stand. The debt has averaged $147,000 a year.

“The general fund is still making the payment every year for the land,” Barth said.

The result is that town taxpayers, including residents with no personal stake in tourism, have been saddled with subsidizing the operation.

Barth said the town never envisioned that the festival grounds would be a profitable venture. Its main function was to bring tourists to “spend time in Maggie and spend money in Maggie.”

But Alderman Phil Aldridge said while others claim the festival grounds will never be a “money making proposition,” he begs to differ. According to Aldridge, the town could make a better effort to promote the festival grounds.

“Why say the race is over when it’s only half run?” said Aldridge. “You’re investing into something. It takes money to make money.”

Revolving door

The town is hoping to bring in fresh talent yet again to aid the Maggie Valley Festival Grounds in attracting events. Town leaders have oscillated over the years on whether the town needed a dedicated festival director, seeing a few come and go without lasting success. The last festival director, who was fired in May, lasted a mere three months.

Barth said the town board decided to see if it could go without the position and still have events materialize. The laissez-faire approach has now been put aside, as the town is once again on the hunt for a festival director who will better market the venue.

A 1 percent tax on Maggie Valley’s lodging will fund about $20,000 of the next festival director’s salary, with the town making up the rest.

Maggie Valley’s festival season, which runs from May to October, saw a total of 11 festivals this year, compared to 13 the year before.

Some business owners said the festival grounds has great potential for success, and the move to hire a festival director should have happened a long time ago.

“They need to put somebody in charge,” said Jim Higel, owner of Legends Sports Grill. “Nobody knows who to call.”

“The problem with the festival grounds is who’s managing it,” said Joanne Martin, owner of the Mountaineer Restaurant and Fireside Cottages. “The festival grounds is an important part of the town’s well-being. They really need to get that hitched up.”

Tammy Brown, chairwoman of the town’s parks, recreation, and festival advisory committee, said even though the town has been very dedicated to making improvements to the festival grounds, there has been a need all along for someone to market it to the public.

“It’s time to actually go after folks that have the ability to come in and put on an event,” Brown said. “The town is not in the business of putting on events and festivals. It’s time-intensive, labor-intensive ... There are folks out there that are promoters that do this for a living.”

Try, try again

Earlier this year, the outgoing festival director complained that cost charged for using the festival grounds was a deterrent in landing events. Brown said the festival advisory board asked the former director to do a study on costs at similar venues, but it was never completed.

When the festival grounds was just starting up, Brown’s board did research rents for similar-sized venues to ensure prices were fair.

Running an event at the Maggie Valley Festival Grounds currently costs for-profit organizations $500 per day and non-profits $250 each day. In addition, there’s a $1,000 deposit and $250 per day charge for using the stage, water, electricity and lighting.

Earlier this year, Jeff Cody, sponsor for Rocky Mountain Events, cancelled a mini-truck show due to higher than anticipated fees. According to Cody, the additional fee for the use of electricity, the stage and the water was “ridiculous.” Cody said insurance costs were also more expensive in North Carolina than in Tennessee, where he eventually moved the event.

Regardless of the festival grounds’ somewhat lackluster revenues, there are still some who are optimistic about its future.

Joe Moody, who serves on the board of directors for the Maggie Valley Chamber of Commerce, said the festival grounds is a great venue even if it isn’t a moneymaking venture. Moody said the grounds is successful in supporting local businesses.

In his opinion, a full-time festival director would be valuable for the entire county and could be pursued as a joint effort.

“It should be rolled together,” Moody said. “[The director] needs to be able to sell the whole county, not just Maggie Valley.

Ghost Town in the Sky did not bring in enough revenue from its amusement park operations during the months of May, June and July to cover its overhead and operating expenses.

Ghost Town recently filed financial statements with the U.S. Bankruptcy Court for May, June and July that show how much it made off ticket sales, concessions and souvenirs. For the three-month period, Ghost Town made $1.531 million in revenue off the park.

Meanwhile, the Maggie Valley amusement park paid out $1.845 million in operating costs, including salaries, utilities, insurance, taxes, advertising and equipment.

The operating loss was offset thanks to contributions from investors to the tune of $322,000. The financial statements do not say where or who the cash infusion came from. The cash infusion mostly came in May, when the park bore significant expenses to get the doors open for the season. Once open, the park began to break even and during the month of July, the park even made money.

Ghost Town CEO Steve Shiver made a modest salary of $5,426 over the three-month period. However, a company Shiver is president of, Global Management Services, was paid $27,000 by Ghost Town for the period. Shiver’s company is billed as a professional services company and dates to Shiver’s former life in the Miami area. The services Shiver’s company provided were not spelled out in the financial filings, but the fee was listed under a section for payments to insiders.

The theme park has suffered a setback this summer by failing to get the Cliffhanger Roller Coaster open.

The Maggie Valley theme park filed for Chapter 11 bankruptcy in March in hopes of holding off bill collectors long enough to get back on its feet. In addition to a $9.5 million mortgage, the park has a trail of unpaid bills with more than 215 companies totaling $2.5 million.

Ghost Town has been granted an extension to file its reorganization plan under bankruptcy protection. In early July, days before the plan was due, Ghost Town asked the court for an extension. The bankruptcy court granted a three-month extension, making the plan now due in early October. The plan is supposed to spell out how the company plans to make money to pay back its myriad creditors.

Those owed money get to vote on whether to accept Ghost Town’s reorganization plan. The plan is supposed to be voted on by creditors within two months of being filed.

The bankruptcy court turned down a request by Ghost Town that would have paved the way for another $250,000 loan from a private investor, Alaska Pressley. The loan would have been used to help get the incline railway working. Ghost Town wanted to pay back the loan by dipping into proceeds from ticket sales, but the bankruptcy court ruled that this in effect would allow Pressley to jump in line ahead of others already owed money by Ghost Town.

Ghost Town in the Sky wants more time to prepare its bankruptcy reorganization plan and is seeking an extension.

The Maggie Valley theme park filed for Chapter 11 bankruptcy in March in hopes of holding off bill collectors long enough to get back on its feet. Ghost Town was supposed to submit a reorganization plan in U.S Bankruptcy Court within four months, which would have been early July, but is seeking a three-month extension.

In addition to a $9.5 million mortgage, the park has a trail of unpaid bills with more than 215 companies totaling $2.5 million, from electricians and contractors to marketing agents and souvenir vendors. Those owed money get to vote on whether to accept Ghost Town’s reorganization plan.

The court has not ruled on whether to grant the extension.

Meanwhile, Alaska Pressley, a longtime Maggie Valley resident and business owner, has offered a $250,000 loan to Ghost Town to help the beleaguered theme park on its road to recovery. The loan would be used to help get the incline railway working, according to the bankruptcy filing.

The incline railway was once used to transport visitors up the mountain to the amusement park, but it has not been operational for many years. Ghost Town owners began rebuilding the incline railway when they purchased the park, but ran out of money to finish.

Pressley has been a player in the Maggie tourism industry for more than 50 years and was friends with the founder of Ghost Town, R.B. Coburn. When new owners came on the scene and reopened the park after a five-year hiatus, Pressley was quick to join their side as a stalwart supporter.

Ghost Town proposes to pay back the loan over the course of five years, with $1 per customer this year and $2 per customer for the next four years.

The arrangement would allow Pressley to sidestep others who are owed money by Ghost Town by directly tapping Ghost Town’s revenue stream. BB&T, which holds a $9.5 mortgage on the property, objected to the proposal as it would funnel profits off the park to pay back a select lender. The fate of the loan and payment arrangement will ultimately be up to the bankruptcy judge.

The much-anticipated roller coaster at Ghost Town opened amid fanfare last week, then was promptly shut down again.

The coaster is one of the primary attractions at the mountaintop amusement park in Maggie Valley, but has been plagued by a series of glitches in the two years since the park opened under new ownership. The new owners pledged to breathe life into the 1960s-era amusement park, including rebuilding the coaster that had been shut down due to safety issues under the former owner.

The park hired a ride manufacturer to build an all-new roller coaster train that could run on the existing track. The new train has been slow to pass state ride inspections, however — from the type of harnesses it used to the way the cars rode on the track.

All those hurdles were finally cleared, however, and the coaster debuted to the public for a single day last Wednesday (July 1). By Thursday, it was shut down again.

The latest glitch involves the way the seat frames are bolted to the cars, according to Jonathan Brooks, head of the N.C. Elevator & Amusement Device Bureau. The seats will have to be taken apart and the connections analyzed — all the way down to which forge and which batch the steel came from, Brooks said.

Brooks said the ball is now in the ride manufacturer’s court to do an evaluation and come up with a fix.

“Until their engineers come back to us with a suitable solution to the problem, there is where we are,” Brooks said.

Ghost Town characterized the issue as “fine-tuning” in a press release sent out last Friday announcing the set back.

“The maintenance of a coaster is an ongoing and continual thing. This is just part of a process,” said CEO Steve Shiver. Indeed, a roller coaster at Carowinds was shut down by the state over the weekend due to concerns that arose there.

Shiver said the ball is already rolling on a new design for the seat brackets. If the new design is approved by the state, it should not take long to make the modifications to each seat.

Shiver said issues like this aren’t unusual and in fact are to be expected as part of the process in launching a new roller coaster.

“If it were easy everybody would be doing it,” Shiver said. “Some of it is trial and error, particularly given the uniqueness of our location and the logistics of being on top of this mountain. That’s why we are excited about having one of the most unique roller coasters in the world.”

How it was discovered

The state signed off on the final round of lengthy and arduous inspections Tuesday afternoon, but Brooks asked one of his inspectors to hang around and keep a close eye on the first couple of days of the ride’s operation.

“This being a brand new coaster, it is not unusual to have the inspector hang around and make sure the operations are running properly,” Brooks said.

In fact, ride inspectors make both surprise and announced inspections of all amusement parks and fairs in the state. Sometimes inspectors will pay the admission price at Carowinds and go in undercover as a tourist. Brooks said the repeated monitoring goes with the territory.

“You are taking people and turning them upside down and flipping them and spinning them, so there is a constant oversight that happens,” Brooks said.

The Cliffhanger roller coaster was open to the public all day on Wednesday. But Thursday morning, a Ghost Town ride operator detected something that didn’t seem quite right. He noticed what seemed to be abnormal movement of one of the seats in a car at the back of the train. The movement was most likely imperceptible to most, but not for an attuned ride operator.

“You get to know every little clink. They know when they see some abnormal movement,” Brooks said.

The ride operator in turn called the state inspector over who was still on the grounds. The inspector examined the seat fastenings, which wasn’t an easy task in itself.

“You have to get on your belly, standing on your head with a flashlight and mirror, to be honest,” Brooks said.

The inspector called Brooks and told him something didn’t look right in there. Brooks’ response: shut down the coaster and take the seat apart. The ride inspector found a hairline crack in the seat frame near the bolt that fastened it to the car.

“I took some heat for shutting it down, which I was willing to take. I don’t have an issue with that. My family may be on it and I certainly want it safe for my family, your family, everyone else,” Brooks said, reciting the rule of thumb behind his decisions.

Shiver said that while the setback is “absolutely frustrating” he, too, puts safety first.

“We want a safe and enjoyable experience for all our patrons,” Shiver said. “We have waited this long to open the coaster and because of our false starts in the past, we want to make sure that all of our theming and the complete Cliffhanger experience is satisfactory according to the high standards I personally set when we embarked upon the renovations and remaking of Ghost Town in the Sky.”

Inspection process works

The closure is a testimony to the state’s inspection system working properly, Brooks said. Brooks said his inspectors had been all over the roller coaster train examining every bolt and the crack wasn’t there. Brooks surmised it is a stress crack that developed during operation. It’s one reason the state requires a roller coaster to make 1,000 runs loaded with 170-pound sand bags in each seat before it can pass inspection.

The test runs not only familiarized ride operators with the coaster enough so they would detect any abnormality, but also meant the stress crack appeared early in the coaster’s debut while an inspector was still on site and not back in Raleigh already.

“We crossed all our T’s and dotted all our I’s,” Brooks said.

Shiver agreed.

“The process worked like it should,” Shiver said. “That’s why we have daily inspections and well-trained ride operators. It worked.”

Brooks’ expertise in ride operations helped the amusement park overcome a problem that had been stumping them for months. The roller coaster was repeatedly getting stuck on the track in certain places. The ride manufacturer, Rotational Motion, was unable to diagnose the problem that seemed potentially insurmountable without either rebuilding the cars or making serious alterations to the track itself.

Ghost Town had hired Brooks’ former counterpart with the state ride inspection bureau, Clyde Wagner. The two were on site at Ghost Town one day trying to troubleshoot the confounding problem.

“He and I were just talking one day and I said something ain’t square here,” Brooks recounted.

It turned out the neoprene wheels weren’t quite hard enough. Using an instrument to taking readings on the softness of the wheels, they tested the old wheels from the original roller coaster cars and discovered they were slightly harder than the ones on the rebuilt cars. New, harder wheels solved the problem.

There was another issue as well. The park has greased down the track with cooking oil. Lubricants aren’t uncommon to reduce friction since roller coasters operate on gravity.

The cooking oil left a residue, however, and sand sifting out of the bags placed in the seats during test runs had stuck to the track and even gotten in the bearings. Brooks had the maintenance crews strip the tracks of the build-up.

The ride manufacturer suggested switching to baby oil as a lubricant, which is applied to the wheels of the cars by hand every morning.

The Cliffhanger

Ghost Town’s Cliffhanger roller coaster is truly amazing. The track perches on the side of a 4,700-foot mountaintop, offering sweeping vistas of distance mountain ranges in every direction and the valley floor visible far below. See footage of the short-lived opening of the coaster filmed by a tourist, including footage of the ride from the front seat of the coaster train at www.ghosttowninthesky.com/Special/cliffhanger.html.

Maggie Valley will celebrate the trout heritage of the Smoky Mountain region with its annual Trout Festival, held from 9 a.m. to 6 p.m. on Saturday, June 20, at the Maggie Valley Festival Grounds.

One of the integral aspects of the trout festival is environmental education, and a tent will house exhibits from such groups such as the N.C. Division of Inland Fisheries, Haywood Community Alliance, Haywood Waterways, Friends of the Smokies, the Pisgah Center for Wildlife Education, NCSARDA (Rescue Dogs), Appalachian Bear Rescue, Haywood Community College, Haywood EMC and the Girl Scouts, who will be doing face paintings. The North Carolina Forest Service will be represented by their fire line plow and the personnel with the Great Smoky Mountain National Park will also participate.

This year’s stage entertainment list the Elk & Bugle Corp from Cataloochee Valley, the Dixie Darlin’ Cloggers, Rob Gudger, a wolf habitat show, Doris Mager’s bird of prey show, Lonesome Mountain Band from Pigeon Forge, Tenn., the Rafe Hollister Band, from Waynesville and Priscilla and the Jerusalem Cruisers, from Maggie Valley.

The entertainment will include chain saw carving demonstrations, casting demonstrations and fly tying demonstrations throughout the day. Rep. Phil Haire, D-Sylva, is scheduled to speak around 11:45 a.m.

The WNC Sportsmans Club will have an Air Gun Range for youths ages 8-18, and the Maggie Valley Police Department will have a “Beer Goggle” driving course for all ages.

As always, trout dinners will be for sale to all participants.

Also the annual CATCH (Caring For Aquatics Through Conservation Habits) fishing clinic sponsored by Haywood Community College will take place at 9 a.m. and 1 p.m. at the creek. Children need to sign up early for the clinics as space is limited.

The Maggie Valley Chamber of Commerce will sell Trout Race tickets for the 4:15 p.m. event at the creek with $800 in prize money to be given away by the Town of Maggie Valley.

For more information visit www.gsmtroutfestival.org or call 828.926.0866, ext. 117.

Maggie Valley Trout Festival

When: 9 a.m. to 6 p.m., June 20

Where: Maggie Valley Festival Grounds, U.S. 10 (Soco Road) in Maggie Valley

Includes: Festival celebrating mountain trout with food, entertainment, crafts, and activities for children.

Ghost Town CEO Steve Shiver told players in the Haywood County tourism community they need to pull together if they want to effectively market and brand the region.

Shiver invited members of the tourism and business community to a breakfast meeting at the Maggie Valley theme park last week for what he called a tourism rally. Shiver appealed to the community to engage in cross-marketing, partnering and co-branding. Shiver said Ghost Town could use its pull to market the region as a whole, and alluded that other business could help drive traffic to Ghost Town.

Shiver has said visitation will be what gets the park through its Chapter 11 bankruptcy reorganization. If enough people come through the gates, it can make the money it needs to stay open and reorganize. Without Ghost Town, Maggie Valley will lose a major player in tourism and suffer economically, Shiver said.

Shiver said the tourism community has had trouble working collectively in the past.

“Being an outsider and coming in relatively new, looking at the tussle that I have sometimes seen in the past, that does nothing but hurt us all,” Shiver said. Shiver named at least half a dozen tourism entities that all play a role in marketing the region.

“The different groups out there all want the same end results,” Shiver said, but sometimes end up competing.

Shiver came to Haywood County from Florida less than 18 months ago.

The tourism community in Haywood County has been known for its factions over the years. Some tourism entities have historically been at odds, often pitted in a tug of war over the best way to spend tourism promotional dollars.

That division has subsided over the past two years, however. The money tug-of-war was largely solved when Haywood County Tourism Development Authority increased its tax on overnight lodging from 3 percent to 4 percent. That created more money to spread around. The extra money was earmarked for niche tourism initiatives that didn’t fit with the big picture marketing of the countywide tourism authority.

But Shiver questioned whether money could be used more effectively if pooled to make a bigger marketing splash rather than dispersed to myriad smaller entities.

“If we are not on the same page, it dilutes our affect,” Shiver said.

Shiver said Gatlinburg and Pigeon Forge continue to claim a bigger piece of the market share “because they had their act together and we were fractionalized,” he said. “If we don’t pool our resources and leverage our resources we are going to lose it.”

Miracle opening

Shiver said he proved hundreds of people wrong by opening the park in the face of Chapter 11 bankruptcy.

“We have done what many said we could not do,” Shiver said.

Shiver also addressed the question everyone wants to know: when will the roller coaster open?

“Everybody, the roller coaster is on the way,” Shiver said. Shiver said he couldn’t say when, but that it would open one day soon. Shiver has been promising the public that the roller coaster would open soon for over a year now. Many in Maggie Valley feel Ghost Town’s success hinges on whether the roller coaster opens.

Ghost Town is in the midst of a Chapter 11 bankruptcy proceeding. Shiver said the park is committed to pulling through and paying off its debts, which total some $2.5 million in unpaid bills to businesses, many of them local.

“I apologize on behalf of Ghost Town and its owners. We are going to do everything we can,” Shiver said. “We don’t take it lightly. The position we are in right now we don’t like to be in. But we are going to reorganize and move through.”

Ghost Town was forced into bankruptcy after defaulting on its $9.5 million mortgage. The 1960s-era theme park was rife with major infrastructure problems the owners weren’t privy to when they bought it more than two years ago, Shiver said. The park was also hit by a drop in tourism from the recession. Shiver thinks business will pick back up this year as families look for vacations close to home.

“We heard often Ghost Town is the thing of the past, that if it is not bullets and baggie pants kids don’t want it these days,” Shiver said, referring to the gangster and rap culture of today’s youth.

Shiver said he didn’t agree, however. Shiver said Ghost Town is built on a foundation of family values and that’s just what America needs today. That said, Shiver said the park hopes to expand its rides to increase its appeal for teen-agers. Another goal for next year will be to create an Appalachian heritage village with living history demonstrations.

Shiver has been raising money from investors any way he can to help overhaul the park. Shiver showed that he hasn’t lost his since of humor when thanking Marla Banta, the owner of Jude’s Coffee and Creamery, for giving out free ice cream scoops in exchange for donations to help Ghost Town.

“That million dollars you gave us really helped,” Shiver said.

The town of Maggie Valley fired its part-time festival director after he failed to produce results a few months into the job.

The town hoped their new hire, Bill Cody, would lure more festivals to the town-owned festival grounds as a way to bolster Maggie’s tourism economy.

“We anticipated that the position would continue for a while, but it just wasn’t working out,” said Town Manager Tim Barth, who made the decision to terminate Cody two weeks ago.

Events are on tap at the venue on only about half the weekends during this year’s peak tourist season from May to October. The town brought Cody on in February in hopes of ramping up the schedule.

“It was something that we wanted to try to help get more tourism into Maggie,” said Alderman Colin Edwards of the position. “That’s why we hired Bill Cody. We talked about it for months off and on before it ever happened.”

But while Cody pitched several ideas and said he tried to recruit different events, he didn’t attract a single festival in his three and a half months on the job.

“He mentioned some possibilities, but he didn’t have any specific events that he was able to point to,” Barth said.

Among Cody’s ideas were a bluegrass festival, a Popcorn Sutton Day, and a storytelling festival.

Cody told the town’s Parks, Recreation, and Festival Advisory Committee that he wanted to add two to three new events to the Festival Grounds by 2010. He wasn’t in favor of one-day events, arguing that they didn’t encourage visitors to stay overnight and support local restaurants and motels. Cody also wanted to develop a DVD promotional packet to distribute to promoters, but never started the project.

Edwards doesn’t believe Cody necessarily failed to do his job, but rather, that he was put into a tight spot due to the difficulty of recruiting festivals in the current economy.

“I feel like it was a no-win situation,” Edwards said. “Everybody wanted results right now, and it takes a while to get new festivals.”

The cost of renting the Festival Grounds presented somewhat of an obstacle in marketing them. Renting the Grounds costs $1,500 for three days, including a $1,000 deposit, and additional fees of $250 per day for stage, water and electric.

Cody tried to lure one event sponsor back who cancelled a mini-truck show scheduled for May. The sponsor said he felt the extra fees were, “ridiculous.”

Cody told the Parks, Recreation and Festival Advisory Committee that it posed slight problem telling promoters that the rental fee is $1,500, then continuing to tack on charges.

Maggie Valley will likely hire a new festival director. Cody’s salary, equivalent to about $750 per week, was paid by tourism revenue, namely a 1 percent tax on overnight lodging earmarked for tourism initiatives in Maggie.

“I think that the town is going to continue the position, but I think that we’re going to sit down and talk about it probably after we have a chance to get through the budget,” said Barth.

The town is currently finalizing its budget for the upcoming fiscal year, which starts July 1.

Edwards said he thinks the town’s first attempt at hiring the position was a learning experience.

“I think it’s a position that the town could benefit from having,” Edwards said. “We’re just going to have to rethink everything and I believe we need to set goals for a festival director.”

This isn’t the first time the Festival Grounds has had a person to promote it paid with money from the room tax. The Maggie Valley Chamber of Commerce had a festival coordinator until recently. With the Chamber cutting back on the number of events it puts on, such as the BBQ Festival and the Trout Festival, there was no longer a point in having the position, said Jena Sowers, manager of the Maggie Valley Visitors Center.