In a business where profit margins are small, hotel owners fear larger tax will drive tourists elsewhere

Running a small hotel in Western North Carolina isn’t the easiest way to make a living, particularly not in these penny-pinching times when prospective customers want a full range of amenities and a rock-bottom room price.

“It is hard for small businesses like this,” said Sneha Amin, who owns and manages the 22-unit Economy Inn in downtown Sylva. “People are not wanting to spend anything, because they don’t have anything.”

A plan is in the works to increase the tax on overnight lodging in Jackson County from 3 percent to 6 percent, as high as state law allows. The prospect has left Amin and other hotel owners in the area — large and small — on edge, worried that such an increase could further drive away the ever-dwindling number of visitors they depend on for survival.

But proponents say the room tax is needed to offset a decline in tourism revenue in Jackson County.  The increase will mean more money to market Jackson County as a destination, which in turn should increase tourism. That’s something supporters say Jackson County sorely needs as overnight stays are still off by 12 percent in Jackson compared to 2006.

Alleghany County, which is increasing its room tax from 3 to 6 percent this year as well, has experienced similar ups and downs, according to Alleghany County Manager Don Adams. Like Jackson, Alleghany hopes the extra money from the tax increase — which means more money at its disposal for tourism marketing — will turn the tide.

Most of the protests in Jackson County have come from the Cashiers and Glenville area, where posh inns, golf course resorts and B&Bs cater to a well-heeled, but increasingly frugal, crowd.

But the fear of hardship to come via any increase is the same in Sylva. A block or so from the Amin’s hotel at the Blue Ridge Inn, far from the Cashiers area, Pete Patel is equally worried. Patel and his wife have owned and operated the 33-unit hotel for eight years.

“The summer was OK, but the winter is going to be tough,” Patel said, adding that he hopes commissioners won’t move forward with plans to hike the tax.

Those fears might be overstated.

Linda Harbuck, longtime executive director of the Franklin Area Chamber of Commerce, said she hasn’t noticed any particular decline in Franklin’s hotel stays since that town went from a 3 to 6 percent room tax. While Macon County’s base room tax rate is only 3 percent, the town of Franklin tacked on an additional 3 percent in the town limits.

“They seem to do all right,” Harbuck said.

The story is the same in Henderson County, which a year-and-a-half ago raised its room tax from 4 to 5 percent. Karen Baker, spokesperson for the Henderson County Chamber of Commerce, said that the tourism group has not seen a visible decrease in room stays since the increase.

“There are always two sides whenever there is an increase in a tax, but it hasn’t seemed to hurt occupancy,” Baker said.

Hotel owners in Jackson County beg to differ.

Raise the room tax, and it might drive tourists away and cost the county jobs, Amin and the other hotel owners said. Amin said she’s finding it difficult enough to earn the required $8,000 or more each month needed to pay the hotel’s bills.

Larger hotels are also feeling the dour economy’s tight squeeze.

“We hope that our county commissioners will hear our concerns and ease our fears,” said Megan Orr, director of sales for Best Western Plus River Escape Inn & Suites in Dillsboro. “Prospective customers make informed choices and will see and feel the difference of our higher taxes compared to our neighbors.”

 

How Jackson’s room tax stacks up

Two-thirds of the state has a higher room tax rate than Jackson County. With a tax of only 3 percent, Jackson is one of only 33 counties with a rate that low.

Jackson County leaders are debating whether to take the room tax rate to 6 percent — a rate share by roughly 30 other counties. Here’s some of the other rates in Western North Carolina:

• 3 percent: Jackson, Swain, Macon, Clay, Graham, Mitchell, Yancey

• 4 percent: Haywood, Buncombe, Transylvania, Cherokee

• 5 percent: Henderson, Madison, McDowell

• 6 percent: Town of Franklin, Watauga

Do-over an option in Jackson tourism spat

It’s not too late for Jackson County leaders to go back to the drawing board on a state bill that consolidates the county’s two separate tourism agencies.

Commissioners have found themselves in the hot seat over a bill that would do away with the Cashiers Travel and Tourism Association and instead merge it with a single countywide entity. Cashiers tourism leaders have decried the plan. They argue that Cashiers needs its own tourism agency — with its own funding stream — to cater to its own unique visitor demographic apart from the county as a whole.

Those who support a merger believe it would be more effective, eliminating the duplication that currently exists and putting the money to wiser use.

The idea to merge the Cashiers tourism agency with the greater Jackson County Travel and Tourism Association was embedded in a bill to raise the room tax on overnight lodging from 3 to 6 percent. Raising the room tax was the chief objective of the bill and was supported by the majority of commissioners. But the origin of other parts of the bill is murky and has been blamed in part on a legislative mix up.

N.C. Rep. Phil Haire, D-Sylva, appeared before the Jackson County commissioners this week to let them know the bill can be changed if they don’t like it. Haire even took the prerogative to bring a new, marked-up version of the bill that would undo the changes made by the previous bill passed this summer.

That seemed to irk at least one commissioner, who asked Haire why he would bother drafting changes to the bill before commissioners officially decided whether they wanted any changes. Commissioner Doug Cody was confused how the bill had been preemptively rewritten.

“Who is the author of this?” Cody asked Haire of the new version.

Haire said he took the initiative to revise the bill based on feedback he’d gotten. Feedback from whom, Cody wondered.

“I didn’t realize we were doing an opinion survey of what changes we want to see,” Cody said.

“If you don’t like it, we will throw it in the waste paper basket,” Haire said of the new version.

It became clear that in Cody’s eye, Haire had jumped the gun with new language before the majority of commissioners reached a consensus on what to do.

“I think this needs some work,” Cody said.

County Manager Chuck Wooten portrayed it as a miscommunication. Wooten said he passed along the concerns raised at the last commissioners meeting over some aspects of the bill. Haire perhaps thought the concerns were universally shared by the commissioners when in fact the only commissioner vocalizing any concerns has been Commissioner Mark Jones, who works in the Cashiers tourism industry and sits on the Cashiers tourism board.

“I believe Mr. Jones is the only one that spoke up as having these concerns,” said Wooten.

Commissioner Charles Elders said commissioners need to decide collectively how, if at all, the bill that passed should be changed.

“We need to get our thoughts and recommendations together of what we would like to see,” Elders said.

Haire said he intended the new language to simply be a “starting point.”

While commissioners said Haire was premature in penning a new bill, Haire’s point was clear. The bill can be changed — and that lands the ball and all its political repercussions squarely back in the commissioners’ court.

Until now, the county had blamed at least part of the controversy on an unintentional hiccup in the legislative process: the bill that ultimately passed in Raleigh was not what the county initially asked for.

Haire didn’t intentionally set out to introduce and get passed a different bill than what county leaders wanted. The county failed to make its request in time last spring. By the time they asked Haire for a bill to increase the room tax from 3 to 6 percent, the deadline for introducing new bills had passed. So Haire looked around for a similar bill to piggyback on. He found one from Alleghany County, which was also looking to raise its room tax, and tagged Jackson County’s name onto it as well.

But in the process, the language didn’t come out quite right, Haire said.

Commissioners had partly disowned themselves from some of the controversial parts of the bill — instead directing blame at a bureaucratic system of lawmaking.

But, Haire now says it is no problem to change it — putting commissioners on the spot to either stand behind the bill in its current form or tell Haire how they want it changed.

“I hope we can get it the way we eventually want it,” Haire told commissioners helpfully.

Haire did explain that the state’s travel and tourism branch wants to bring uniformity to the myriad of tourism bills for each county in the state, and there is pressure to use similar policies and language, he said.

Commissioners plan to take the issue up in January.

 

Concerns with the Jackson County room tax bill

Jackson County commissioners plan to increase the tax on overnight lodging from 3 to 6 percent. Doing so requires permission of the N.C. General Assembly. A special bill to increase the tax was passed in Raleigh earlier this year at the county’s request. The language in the bill calls for other changes to the county’s two tourism agencies as well, including:

• Create a single countywide tourism development authority. Currently, there are two — a Jackson County Travel and Tourism Association and a separate Cashiers Travel and Tourism Association. The Cashiers tourism arm currently gets 75 percent of the room tax generated in the Cashiers area to spend on its own marketing.

• Expand how the tourism tax revenue could be spent. Currently, the money generated from the room tax must go solely to tourism marketing and promotions. The new bill would allow money to be spent on “tourism-related activities,” including capital projects. Putting on festivals, building greenways or assisting the Great Smoky Mountains Railroad with the cost of an engine turntable could all be legal uses of the tourism revenue under the new bill.

Larger classes, higher fees, fewer professors: what the WCU budget cuts really mean

Laurie Oxford’s department is getting smaller; some of her former co-worker’s offices sit empty.

Oxford, an assistant Spanish professor at Western Carolina University, spoke at a public forum about university cuts Monday on how multi-level reductions have affected the Arts and Sciences department, which has eliminated several faculty positions and all of its Chinese classes.

“Wherever the money is, it’s not in Arts and Sciences,” Oxford said, half-joking.

Losing a person means more than simply having one fewer coworker.

“They mean considerably fewer class choices (and) in general, a much less effective program,” she said.

Oxford warned the audience of more than 200 students, politicians, professors, administrators and other community members that soon other departments will begin to look like the Arts and Sciences if states and universities continue to make sweeping cuts. WCU administrators must cut about $30 million from next year’s budget.

Larger class sizes, higher tuition, fewer course offerings and laid-off faculty members brought the crowd together.

The forum was part of a statewide, student-led “Cuts Hurt” movement that attempts to lay out what the decline in education funding really means. The approved state budget will cut more than $400 million statewide in higher education spending.

The budget cuts passed by the Republican-led General Assembly were “as extreme as they were unnecessary,” said Gov. Bev Perdue, in a video to attendees of the WCU forum.

Perdue vetoed the budget bill earlier this year, but the General Assembly overrode her veto.

“You’ve seen these cuts, and you understand the damage that has been done to the core of North Carolina,” Perdue said.

Like colleges and universities across the country, WCU has faced its own budget crisis and had to raise tuition and make across-the-board cuts in order to balance its budget. Last week, university administrators presented their recommendations for tuition and fee increases to its Board of Trustees. They had originally planned to raise tuition by 17 percent during a four-year period but changed those numbers after meeting with students.

“We heard you, and we went back to the drawing board,” said Sam Miller, vice chancellor of Student Affairs.

Instead, tuition will increase by 13 percent during a five-year period. When combined with fees, the total cost of attendance will increase by almost 7 percent.

“We think that it is still unfortunately higher than we’d like to do,” Miller said, tempering that sentiment by adding that the increase will help balance the budget and maintain academic quality.

Several students spoke during the forum about how tuition increases affect them.

Emily Evans, a single mother and senior at WCU, said she knew that university administrators were doing their best to minimize the impact of the budget cuts but bemoaned the need to increase already high tuition costs.

“When is the last time your Pell Grant went up?” Evans asked.

Students must take out more loans to cover the cost of education. Student loan debt in the U.S. will surpassed the $1 trillion mark this year.

“This is a big problem, not just for students like me,” Evans said.

Some students are forced to put their education on credit cards, which have high interest rates. Fewer students will ultimately graduate as college becomes tougher to afford.

“Anybody in this room could predict that those students aren’t going to finish,” said N.C. Rep. Ray Rapp, D-Mars Hill.

Lawmakers have turned their back on education and that needs to change, he said.

“We have got to turn this state around. It’s going the wrong direction,” Rapp said.

Throughout the event, speakers urged students to register to vote and to create videos of themselves talking about why education is so important to them and how they have been affected by the cuts. The videos will be posted to the “Cuts Hurt” Facebook page.

“People will listen to you,” said Andy Miller, a WCU student and one of the event organizers. “Your voice matters and important, important people are listening.”

Sylva’s WRGC could get bigger, cover from Haywood to Swain

Sylva might hear its local AM radio station WRGC back on the air — but the company involved wants a loan of $289,000 from Jackson County’s economic development fund to make it happen.

Roy Burnette, the CEO of the hopefully formed, embryonic 540 Broadcasting Co., said that he wants the future WRGC to intensely pursue the local part of local radio. But having said that, the geographic designation of “local” for WRGC would change, Burnette said.

Burnette wants to expand the range of WRGC allowing 540 Broadcasting to reach from east of Canton in Haywood County to Topton in Swain County — if he is able to get permission from the Federal Communications Commission for the extra power. The future WRGC would broadcast at 5,000 watts. Asked to explain the expansion of the Sylva-based radio station for the not-so-technical minded potential radio listener, Burnette suggested one mentally compare the light received from a 1,000-watt light bulb to a 5,000-watt light bulb.

“We want to offer in-depth service to Jackson, Macon, Swain and Haywood,” said Burnette on his plans for extensive regional radio reach.

Burnette has been in regional radio for years, including stints in Bryson City and Sylva. Additionally, he worked as a radio instructor for Southwestern Community College.

The Sylva radio station went dead in late August, a victim of dwindling advertising revenue dollars in a hard-knock economy. WRGC was owned by Georgia-Carolina Radiocasting Co. If no one buys it and claims the frequency within a year, the license for that frequency would be lost.

It’s the expansion possibility, which promises a wider net of potential advertisers, that’s attracting notice at the county level.

“The 5,000-watt license is the big interest since the signal area would be substantially greater than current coverage area,” County Manager Chuck Wooten said.

And that, Wooten added, would “provide an opportunity to generate significantly more advertising revenue.”

Regional radio personality and Sylva resident Gary Ayers earlier had expressed interest in buying WRGC. Ayers retreated from the idea after he said local advertising interest seemed tepid.

“I talked to the owners the other day and said if this guy can make it go, then great,” Ayers said Monday. “If not, then let me know and let’s talk again.”

Art Sutton of Georgia-Carolina Radiocasting Co. declined to comment for now on the evolving deal.

Ayers said the most important point to him is that Sylva regains a local radio station.

“We are going to put a huge focus on community-based programming,” Burnette said.

Burnette said he hopes to have WRGC on the air by Dec. 10.

 

What price local radio?

540 Broadcasting Co. submitted a request for a $289,000 loan from Jackson County. Of that, $250,000 would be used to purchase the radio license from current owner Georgia-Carolina Radiocasting Co., and $39,000 would be used to acquire equipment needed to install the 5,000-watt station. 540 Broadcasting would provide an additional $100,000 in working capital. Payments on the county loan would be deferred until May 2012, and then be paid over ten years (40 quarterly payments) at an interest rate of 2 percent. Jimmy Childress (WRGC’s founder) would rent 540 Broadcasting the building, equipment and property where tower is located; collateral for the loan would be the radio license and equipment.

A public hearing on the loan will be held Dec. 12 at 2 p.m. at the county’s boardroom. Commissioners are scheduled to meet that same day at 2:15 p.m. to consider the request.

Source: Jackson County

New wells tapping more landfill gas in Jackson

Four new landfill gas extraction wells are being drilled at the Green Energy Park in Jackson County, with the resulting energy helping to fuel craftspeople at work.

The Green Energy Park taps methane landfill gas to provide fuel for blacksmith forges and foundry, glassblowing studios, and greenhouses. Methane builds up as a byproduct of decomposing trash below ground.

The new wells to tap the landfill gas marks the first time that extensive excavation has been done at the landfill since the original dozen or so in 2005. Quality Drilling of St. Paris, Ohio, is boring the wells 70 feet deep.  

“It’s important because it will allow us to maximize our gas supply here at the GEP,” said Timm Muth, director of Green Energy Park. “We’ll be able to run all of our equipment at the same time and have more artists working at the GEP creating beautiful works of art which helps to attract tourists to Jackson County — a win-win for all of us.”

Jackson County is paying $33,000 for the new wells. Several of the original wells had seen decreasing gas flow, likely indicating that the high density polyethylene well casings had become clogged with sediment, and that new wells needed to be drilled to tap the continually generating gas coming from the landfill.

“If we didn’t drill these wells the landfill gas could migrate into the ground water,” Muth said.

The Jackson County Green Energy Park is an award winning, community-scale landfill gas project located in Dillsboro. www.jcgep.org.

Sylva crunching budget to pay for police department move

Renovating the old library on Main Street in Sylva for a new police department is on something of a hiatus until a new town board convenes.

The town board will get a new member following this month’s elections. Lynda Sossoman will replace current town Commissioner Ray Lewis. Sossoman said Monday that she fully supports the renovation of the old library for a town police department.

Town leaders must identify where the estimated $700,000 needed for the job will come from, interim Town Manager Mike Morgan said.

“The next thing we would want is to get an architect to do detailed plans — but (commissioners) are not there, yet,” he said.

Until then, the 15-member town police — counting only fulltime employees — will continue to squeeze into the current police department on Allen Street. The officers share just 1,000 square feet. The old library is 6,400 square feet in size.

Jackson County owned the old library, but agreed to a property swap at the town’s request earlier this year. The county gave Sylva the old library building on Main Street, and in exchange the town gave the county the former chamber of commerce building on Grindstaff Cove Road.

As takes place currently, any prisoners detained by police will be transported immediately to the county jail at the administration building instead of being held at the police department.

Sylva merchants have repeatedly requested a greater presence by town police on Main Street. In addition to the prospect of having the department located physically there, a new police officer was recently assigned to foot patrols downtown.

Jackson commissioner regrets public airing of discord on board

A brouhaha among Jackson County commissioners at a meeting last week prompted a follow-up public apology from Chairman Jack Debnam.

Debnam told The Smoky Mountain News there was a time and place for such disagreements but that the county meeting was neither the proper time nor the suitable place.

Commissioners met Nov. 14 in a special workshop to discuss funding for Smoky Mountain High School and a controversial proposed room tax hike. For the first part of the meeting, commissioners worked together in equanimity.

But when the meeting turned to a discussion of the room tax — and the equally divisive issue of whether the county’s framework for promoting tourism should be revamped — Commissioner Joe Cowan let loose with a heated verbal salvo. Cowan accused Debnam and County Manager Chuck Wooten of leaving him and fellow Democrat Mark Jones out in the cold. Cowan said they are purposely kept in the dark about issues and cut off from information.

That, in turn, sparked an exchange that put Debnam and Commissioner Doug Cody on the defensive.

Debnam and Cody told Cowan he should do more on his end, such as reading up on the county meeting agendas, getting to the meetings early or calling the other commissioners to talk.

“There should not have been an outburst like that in a public meeting,” Debnam said last week. “I’m apologizing for that happening at a board meeting. I would have liked all of that to have been handled in a more diplomatic manner.”

— By Quintin Ellison

Are dog-barking complainers simply howling at the moon?

The yippy-yappy cries of barking dogs have left Jackson County commissioners in a quandary as they face a rising tide of howls from unhappy residents.

How best to balance dog owners’ rights with residents’ growls for peace?

“I’m hoping that somebody has a magic solution out there,” County Manager Chuck Wooten said. “Because it’s a heck of a thing to figure out how to enforce.”

The county manager said that in addition to hearing multiple complaints from the public during recent county commissioner meetings, he’s received numerous emails and letters asking something be done.

Both Haywood and Swain counties have regulations governing barking dogs; Jackson and Macon do not.

Swain County, facing mounting complaints as Jackson is now, ultimately adopted state regulations that prohibit “habitual” barking dog offenders, Commissioner David Monteith said. Because as Wooten pointed out, it’s difficult to write an ordinance that commissioners will agree to pass and that is actually enforceable by local government.

“We looked at, I think, a dozen different ordinances,” Monteith said, “and couldn’t agree on any of them. We finally just adopted the state law.”

The keyword, Monteith emphasized, is “habitual.” It is an easier strategy than setting absolute limits, such as a certain time of night when no barking is allowed or a specific duration of barking that is just too much.

Haywood County’s ordinance regulates “frequent or long continued barking” that “disturbs the peace, quiet and comfort of residents of the area.”

Swain’s ordinance allows hunting dogs to bay unfettered, something that keeps local hunters happy — and they are always a strong political force to be reckoned with by local governments here in hunting-happy Western North Carolina.

But other residents weary of listening to neighbors’ dogs are pushing Jackson County commissioners hard. The latest complaint came from Margo Gray, who pleaded with commissioners earlier this month to do something. Gray, who owns three dogs of her own, is actively known for her work in the community promoting canine causes as a leader of the Western Carolina Dog Fanciers Association.

But now, Gray is entangled in a civil case with one of her neighbors in Webster, where she’s lived for 16 years, because of incessant barking by this neighbor’s dog.

“With owning a dog comes responsibility,” said Gray, who is co-owner of The Sylva Herald newspaper.

Gray said the barking, which she can hear inside her home day and night, is ruining her life.

David Young, who lives in Cashiers, couldn’t agree more. He expressed optimism this week that county workers truly seem interested in finding a solution, but that upbeat assessment was tempered by the fact he’s been complaining since 2008 on behalf of residents in Red Fox subdivision.

Young said the residents there are at their “last resort,” as is Gray, of “having to take their own legal action” against the dog owner to quiet the barking.

It shouldn’t be left to taxpaying residents to be forced into the court system to settle these matters, Young said, who added the question, “how is not acting on this helping to keep the peace?”

Wooten said he would ask County Planner Gerald Green to review dog-barking related ordinances; specifically, what might fall under the health department’s possible jurisdiction, and to consult with Sheriff Jimmy Ashe. Once Green has completed the research, he will present those findings to the county planning board to draft an ordinance for possible recommendation to commissioners, Wooten said.

County commissioners demand answers from Cashiers tourism leader

A failure by the Cashiers Chamber of Commerce and the Cashiers Travel and Tourism Authority to provide county leaders reports on how room-tax dollars are spent led this week to promises of prompt corrective action.

Mark Jones, who serves in a dual role as county commissioner and chairman of the Cashiers Travel and Tourism Authority, said he had not been aware that there had been multiple and ongoing attempts to understand tourism marketing efforts. These are carried out with county funds under the direction of Cashiers Chamber of Commerce Director Sue Bumgarner. Bumgarner also has failed to provide the county with copies of minutes from Cashiers tourism board meetings as requested.

Jones’ concession came, however, after he indicated that he believed adequate information was already available to commissioners from the county’s finance office.

County Finance Officer Darlene Fox “prepares reports every month. Every dollar that goes in and every dollar that goes out,” Jones told the board.

While the bills for the Cashiers tourism agency are filed with the county finance department, it is often not clear from the invoices exactly what it is for, however, with only general references to an ad that ran in an unnamed magazine during an unspecified month or generic “marketing” services.

Chairman Jack Debnam made it evident that he didn’t consider Jones’ suggestion to simply rely on the finance office a satisfying one. Debnam indicated that he wants direct answers from the people with their hands down in the money pot.

“I’ve requested copy of minutes, since January, and information from (Bumgarner) and received nothing,” Debnam said.

Debnam said that the Jackson County Tourism and Travel Authority, by contrast, has provided him information and minutes of board meetings.

“I apologize,” Jones said. “I was not aware of the repetitive requests, but I hear loud and clear now.”

County Attorney Jay Coward told board members they have a lawful right to the information being sought. He did not detail possible remedies if the Cashiers TTA information and minutes continue being withheld from county leaders.

Bumbargner also was unable to provide The Smoky Mountain News with minutes from her tourism board meetings or an accounting of how marketing money was spent, including magazines ads had published in. Bumgarner was not at the commission work session, held this week to discuss whether to hike the county room tax from 3 percent to 6 percent.

 

Room tax hike deliberated

Jones urged a slowdown on the consideration of a room tax hike from 3 to 6 percent. The tax on overnight lodging generated $440,000 last year, which is pumped back into tourism marketing efforts carried out by two separate tourism promotion agencies in the county — the Cashiers and Jackson County Travel and Tourism authorities.

Commissioner Doug Cody defended the county’s attempt to demand accountability for how tourism tax money is being spent.

“I want to know why we are getting our butts kicked, and where our money is going, and is it being used wisely, and I want to find out now. And putting the tax increase aside, there’s a reason we are lagging behind. And, I don’t want to wait a year,” Cody said.

Regional tourism numbers show Jackson County behind other Western North Carolina counties, both in revenue made and jobs created.

The commissioners did not weigh in during the workshop on their individual stances on a room tax increase. Previously, four voted in favor of the increase, but that was before public backlash. Commissioners will take up the issue in early January for a vote, with intentions of studying the issue between now and then.

County Manager Chuck Wooten estimated the county’s two TTAs have spent as much as $10 million combined in tourism tax money over the past 25 years. Cashiers receives 75 percent of the lodging tax generated in the Cashiers area — which amounted to $177,000 last year. The remaining $263,000 went to the Jackson Travel and Tourism Authority.

Cashiers’ efforts to attract tourists have been isolated from the county’s overall tourism efforts, spearheaded by the separate Jackson County Travel and Tourism Authority and the Jackson County Chamber of Commerce.

Cashiers does not share marketing strategy or advertising campaigns with the Jackson County TTA.

 

How we got here

• Jackson County commissioners in early October voted 4-1 to hike the county’s room tax from 3 percent to 6 percent, with Mark Jones voting against the increase.

• The board later rescinded that vote because, as advised by County Attorney Jay Coward, they failed to hold a legally required public hearing.

• A side issue erupted over whether the two separate tourism marketing arms — one for Cashiers and one for the county as a whole — should be merged.

• The obligatory public hearing was held last week, attracting a swarm of unhappy lodging owners from the southern portion of the county who aired their vast displeasure with the proposed increase.

• Commissioners held a work session this week to discuss the possible hike. Discussion among commissioners deteriorated into accusations of underhanded dealing and political power plays. Before the argument broke out, County Manager Chuck Wooten defended the sequence of events leading up to the room-tax vote by presenting commissioners and members of the news media with an inch-tall stack of paperwork. These included emails and other documentation accumulated before and after the October room tax hike.

 

Where do we go next?

County Manager Chuck Wooten provided the following suggestions for consideration by commissioners, carefully emphasizing these were an attempt to help, not control, the debate:

• Take no action: Occupancy tax remains at 3 percent and the county’s two travel and tourism boards continue as currently configured.

• Make minor structural changes: Keep two tourism agencies, but provide more flexibility in how the room tax is spent, allowing a portion to go toward “tourism-related expenditures,” including capital projects, rather than solely marketing and promotions.

• Do a comprehensive performance evaluation of the current tourism agencies and analyze the effectiveness of these organizations, then make decisions based off of the results.

• Hike the tax from 3 percent to 6 percent and form a single Jackson County Tourism Development Authority.

Commissioner complains he’s been relegated to benchwarmer status

A work session this week on Jackson County’s room tax appears to mark the beginning of open warfare and the explosive end of a fragile truce that has existed on the board of commissioners since three newcomers were elected last year.

Commissioner Joe Cowan, in a simile that would have done Homer justice, compared himself and fellow Democrat Mark Jones to “mushrooms left to grow in the dark” when it comes to having rightful access to county information.

Cowan accused board Chairman Jack Debnam and County Manager Chuck Wooten of sneaky, underhanded dealings, and of deliberately not providing the two Democrats with adequate and advanced background on issues that would enable them to make informed decisions.

Cowan has undoubtedly been in a minority on the board following a power shift in last year’s election. As for why he’s now suddenly irked by having no voice? One might possibly attribute Cowan’s anger to self-induced chagrin.

Cowan voted “yes” in October to hike the county’s room tax from 3 percent to 6 percent. In doing so, Cowan abandoned the only other Democratic Commissioner on the board, leaving Mark Jones high, dry and visibly alone — Jones was the sole “no” vote against the hike. Cowan this week, without being explicit about the exact trigger for his public outburst, seemed to blame a lack of information for his previous, and apparently now regretted, support.

“In nine years on this board I’ve never experienced this before,” a bucked-up Cowan told his fellow board members, his face reddening. “And I resent the hell out it.”

“The chairman doesn’t communicate with me, this gentleman doesn’t communicate with me,” Cowan said gesturing toward Wooten, who was hired in place of longtime Manager Ken Westmoreland when the new board took over.

“If you’d come to the office more than 15 minutes before the meeting, you might know what was happening,” Debnam said in reply.

Cowan said that in his previous years on the board, information flowed to commissioners via copious emails and written communications.

“I’m just saying it’s not right,” Cowan said.

Wooten, after the meeting, maintained that he regularly emails four of the commissioners, including Cowan. Commissioner Charles Elders does not use email; he receives written documentation of county business, the county manager said.

Debnam again asserted that if Cowan doesn’t know what’s going on, it’s his own fault for not putting much effort into staying informed.

“You need to call me every once in a while,” Debnam shot back at Cowan during the lengthy exchange.

“I don’t know what to call you about, because I don’t know what you are doing,” Cowan said.

Commissioner Doug Cody wryly suggested that Cowan consider checking the upcoming agendas for board meetings as the other commissioners do.

Cowan told news reporters after the meeting that he believes he and Jones are being shutout of the information flow because they are in the minority.

“Hell, I’m the minority party,” Debnam said when asked if he was, as accused, persecuting Democrats by withholding information they need and are rightfully entitled to have.

Debnam is a conservative-leaning Independent who won election, at least in part, through the use of GOP advertising dollars. The other two members of the five-man board, Doug Cody and Charles Elders, are bona fide registered Republicans.

Elders and Jones were silent during the verbal brawl.

The proposed tax increase has been rescinded because of a failure to hold a required public meeting. This time lapse, in turn, has allowed outraged Jackson County lodging owners an opening to express strong opposition. They have said an additional tax burden imposed in such a sour economic climate could put some of them out of business and severely damage the bottom lines of everyone in the lodging industry reliant on tourist dollars (see accompanying article).

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At our inception 20 years ago, we chose to be different. Unlike other news organizations, we made the decision to provide in-depth, regional reporting free to anyone who wanted access to it. We don’t plan to change that model. Support from our readers will help us maintain and strengthen the editorial independence that is crucial to our mission to help make Western North Carolina a better place to call home. If you are able, please support The Smoky Mountain News.

The Smoky Mountain News is a wholly private corporation. Reader contributions support the journalistic mission of SMN to remain independent. Your support of SMN does not constitute a charitable donation. If you have a question about contributing to SMN, please contact us.