Two days after Haywood Chamber President and CEO David Francis announced the creation of a small business grant recovery program for businesses impacted by Hurricane Helene, the Haywood County Tourism Development authority jumped on board — in a big way — while tempering its own expectations of what the post-Helene landscape looks like.

History will whisper through the mountain mists that once upon a time, Pactiv Evergreen’s paper mill in Canton stood as a symbol of industry and economic prosperity for generations. But behind its towering façade, the specter of mismanagement and malfeasance eventually led to a botched closing announcement, a health care coverage crisis and more than a thousand workers helplessly watching their good-paying jobs evaporate like morning dew in the midday summer sun.

After a quiet couple of years through the uncertainty of the Coronavirus Pandemic, the Haywood Advancement Foundation is pursuing closer economic development coordination with Haywood County government at a time when the county needs capable strategic partners more than it has in the past two decades.