Counties and towns in the region are sparring over a highway sign that points the way to Cherokee, each hoping to capture a share of the 3.5 million annual visitors en route to the tribe’s casino by bringing that traffic past their own doorstep.

There are two routes to Cherokee — something any tourist could figure out using the Internet or an in-car GPS unit. However, only one route has a highway directional sign pointing the way to Cherokee, namely the route through Maggie Valley.

Jackson County officials are urging the North Carolina Department of Transportation to post a second highway sign letting travelers know they don’t have to get off the highway and head through Maggie but can continue on past Waynesville and Sylva to reach Cherokee as well.

Jackson sees itself as the big winner from such a sign but has appealed to Waynesville to join it in its request.

“We thought Waynesville might also be the beneficiary of that (sign),” said Jackson County Manager Chuck Wooten.

Currently, Cherokee-bound tourists coming off Interstate 40 are funneled toward Maggie on U.S. 19 just before they get to Waynesville.

Waynesville leaders discussed the issue at their town board meeting last week but postponed a decision until next year.

Neither Town Manager Lee Galloway nor Mayor Gavin Brown had spoken with officials in Maggie Valley about their take on the matter. However, at least one board member is against siding with Jackson County over Maggie Valley.

“I don’t feel like we should go against our own,” said board member Gary Caldwell.

As for Maggie Valley, officials said they had not heard about or had only heard tell of the possible signage.

Tim Barth, Maggie Valley’s town manager, said he was not aware that Jackson County had reached out to Waynesville looking for support. However, he said he would oppose such a sign.

“We would prefer that they come through Maggie Valley,” Barth said.

If the sign was erected, Maggie Valley would likely see fewer people driving down its main drag – which could further harm tourist businesses that are already struggling.

“Obviously, less people would be coming through the town then, and we depend on people coming through the town,” Barth said.

People traveling to Cherokee sometimes stop at restaurants or stores along the way, which is the main reason why Jackson County wants the sign — to cash in on some of those travelers’ checks.

“Our whole goal was to increase traffic (to the county),” Wooten said.

Which way?

For leaders in Cherokee and within the Eastern Band, having two routes to the reservation is about keeping customers happy.

“It’s important for our customers to have a choice,” said Robert Jumper, the tribe’s travel and tourism manager. “We want people to be able to come, in their most comfortable way, to Cherokee.”

If visitors are not happy with a particular route, they might not come back, said Jumper, who expressed support for the sign. He added that the additional route, which runs past Waynesville, would benefit both Haywood and Jackson counties.

When people call the Cherokee visitor center, they are directed through Maggie Valley or Jackson County based on their driving preferences.

Although vehicles traverse fewer road miles on the route through Maggie Valley, the low speed limits and a windy, two-lane road makes the scenic drive longer than expected, including a rather lengthy dead zone for cell phone users.

“The most direct route, of course, is through Maggie,” said Teresa Smith, head of the Maggie Valley Chamber of Commerce. “Obviously, it’s a straight shot (to Cherokee), and a majority of our businesses are on this main thoroughfare.”

However, the Great Smoky Mountain Expressway through Jackson County is generally the quickest route, a divided-highway with a faster flow of traffic, but drivers miss out on the views when going over Soco Gap in Maggie.

Jackson County has applied for a similar sign in the past, but nothing happened.

While the DOT has indicated that it would be possible to place a second sign near the existing one at Exit 103 on the by-pass, it is still unknown whether it will actually happen, Wooten said.

Hoping to sway the transportation department, the county has applied to others for support. Representatives from Cherokee and the Eastern Band of Cherokee Indians have signed their names to letters that indicate their support for the new sign.

“We feel that giving the motoring public an additional option of four-lane travel will provide better flow of traffic and enhance safety on both routes to Cherokee,” reads the letter signed by Jumper; Michell Hicks, principal chief of the Eastern Band; Jason Lambert, the tribe’s executive director of economic development; and Matthew Pegg, executive director of the Cherokee Chamber of Commerce.

The letter also states that the route through Jackson County provides drivers with a “direct, unimpeded” road to Cherokee.

A similar letter written by Jack Debnam, Chairman of the Jackson County commission, states that the expressway route offers an alternative that is easy for any type of vehicle to travel, during any type of weather.

Smith admitted that ice and snow have made the trip over Soco Gap hazardous on occasion but said that the road is nowhere near impassable.

“Vehicles have traveled it for years,” Smith said. “It’s not like it’s impossible. It’s not like it’s dangerous.”

Lynn Collins, executive director of the Haywood County Tourism Development Authority, declined to comment on the topic until she could meet with other members of the tourism board.

Brian Kane used to teach someone else’s curriculum in someone else’s department at some other college.

Unsatisfied with his situation, however, Kane accepted a position at Oconaluftee Institute of Cultural Arts in Cherokee, where he and his students have a “free atmosphere to create,” he said.

Kane is the only full-time faculty member at the 10-student art institute, though four others regularly teach there.

The school is a nuts and bolts operation, located in a large warehouse off U.S. 19 in Cherokee. A small exhibit area at the entrance distinguishes it from the rest of the school, which is divided up into classrooms and collaborative work areas with white particleboard.

“It’s a studio environment,” said Jeff Marley, OICA’s program coordinator, adding that the size of the program makes it much more “hands on” and individualized.

The Oconaluftee Institute is a one-of-a-kind (or at least one of few) school that emphasizes Native American, particularly Cherokee, art history.

“There is nothing like this east of the Mississippi,” Kane said. “We’re trying to bring this cultural aspect into the arts.”

The art institute was established because leaders of the Eastern Band of Cherokee Indians wanted to offer some type of higher education on the reservation.

“There was a desire by tribal members to have a tribal college,” Marley said. “They wanted more focus on Cherokee (art).”

Although the idea began germinating in 2002, the art institute offered its first classes in 2007. Students can get their associate’s degree in art at the school and finish their bachelor’s degree at Western Carolina University or Southern Community College.

Although the Cherokee art school is already partnered with the community college, SCC will formally integrate and fund the program once it grows to 25 pupils. Currently, the Eastern Band gives about $150,000 to the art institute, and it receives an additional $500,000 in grants, which it applies for throughout the year.

“We were charged with seeking other funding, and we have,” Marley said.

The school has also reduced its budget by $11,000 — nearly $4,300 of which came from cutting its utility usage.

Unique experiences

OICA offers an inexpensive alternative to state or private colleges and universities. Five semesters — the time is takes to complete an associate’s degree — costs $3,962 at the Cherokee art school.

Anyone can apply; students do not have to be members of the tribe to study at the institute.

“Although we are a cultural program, all of our students might not be from tribal backgrounds,” Marley said.

Because of its connection to the Eastern Band, the school can give its students unique experiences. Several weeks ago, it was a private tour of The Museum of the Cherokee Indian to view art that was thousands of years old, pieces that are currently held in storage.

“Our students got to see and touch exhibits that are not open to the public,” Marley said.

During the past three years, the program has doubled its student population. It will graduate its third student this spring and another four or five in the next couple years.

Because the institute is so small, the program can be more “flexible,” Marley said.

Classes can change their schedule to be compatible with the availability of visiting artists, such as Native American painter and photographer Shan Goshorn.

For instance, students typically learn to shape clay first using only their hands and small paddles, which can add texture and imprints to the pottery. Only after that do they learn to make ceramics using a pottery wheel.

However, recent scheduling conflicts forced instructors to flip the ceramics curriculum on its head — a considerably easier task at a small school.

In addition to ceramics, the institute specializes in three other areas of study: sculpture, weaving and printmaking. It may eventually add painting and photography to its repertoire, but the institute wanted to focus initially on traditional forms of art.

OCIA acquired a printing press last year, which allowed them to expand their printmaking. What is unique about the institute’s press is that students can print items in either Roman letters or syllabary, the Cherokee written language.

Students have “the capacity to do anything they want,” Marley said. “What you can do with bookmaking and printmaking opens wide up with this press.”

Student art on display

The art institute will be showcasing its student art from Dec. 1 thru Dec. 16 and will hold a reception Dec. 5 from 5 to 7 p.m. The reception will include music, refreshments and a silent auction to benefit the school. Students will also be on-hand to talk about their art.

Niche marketing and regional cooperation were the reoccurring topics of this year’s Smoky Mountain Host meeting held in Cherokee last week, an annual forum that brings together the major tourism players of the Smoky Mountain region.

“Our greatest customers are our neighbors,” said Mary Jaegar-Gale, general manager of Chimney Rock State Park, during a panel discussion at the stakeholder’s meeting.

Matthew Pegg, head of the Cherokee Chamber of Commerce, agreed that Western North Carolina businesses should work together to attract people who live in the region to be tourists in their own backyards.

“There are a lot of people here who don’t know what we have,” Pegg said.

Throughout the meeting, David Huskins, the head of Smoky Mountain Host, encouraged those in the room to stop competing against each other for tourists and instead band together to help brand the Smokies region as a destination, in turn benefiting all the tourism in the region. By pooling their money for advertising, tourism attractions can get more bang for their buck, Huskins said.

Several panel participants discussed creating a map of activities or an a-la-carte itinerary that helps visitors pick and choose what they want to see and do.

“It is very important to get information into their hands before they plan their trip,” said Ed Phillips, executive director of the Burke County Tourism Development Authority.

An itinerary or regional events are a couple of ways in which businesses, towns and tourism authorities could work together to appeal to niche markets, including fishing and motorcycling.

Cherokee alone hosts six fishing tournaments. But, a regional fishing tour could keep visitors in the area, spending money at local businesses, for three or four days, Pegg said.

Speaker Berkley Young, a tourism marketing specialist, emphasized that towns should focus on their niche experiences to draw in tourists rather than trying to offer something for everyone.

People need to ditch their “build it and they will come” mentality and focus on unique experiences, said Young, president of Young Strategies, a tourism research and strategic planning firm based in Charlotte.

While “uncertain” has been the buzzword used to describe travel and the economy during the past few years, businesses are expected to see moderate, 1 to 3 percent, growth in 2012, Young said, and people have not stopped traveling or spending.

The need to get away will always trump other considerations, such as the price of gas, he said. People are taking shorter trips, closer to home and are participating in fewer but more engaging activities.

By promoting unique opportunities, regions are more likely to draw in those vacationers.

Businesses must also get back to the basics of hospitality.

The first words out of a hotel employee’s mouth should not be ‘Do you have a reservation,” Young said. A simple ‘Welcome! We’re glad you are here’ can improve the experience of a visitor, who is likely tired and annoyed from traveling, and increase the chance that they will return, he said.

Joe Bock, an Indiana resident passing through this area on his way to Florida, was on a bit of a mission one recent day in Cherokee. Bock wanted to enjoy a beer with his lunch.

That desire remained unfulfilled, however — the restaurants on the Qualla Boundary, other than at Harrah’s Cherokee Casino and Resort, are dry. Bock wasn’t particularly upset, and said the absence of a beer with his lunch wouldn’t deter a repeat visit to the region.

“But sometimes you’d just like a beer,” he said in something of a wistful tone.

Voters might change all that in April. Cherokee tribal members will vote on referendum questions that could bring alcoholic beverages to stores and restaurants reservation-wide.

One sticking point? News that Principal Chief Michell Hicks wants the tribe to control sales of beer, wine and liquor through a tribally run alcohol store rather than allowing it on the shelves of gas stations and grocery stores.

That concerns Pete Patel, who with his wife owns Jenkins Grocery, the last stopping point on old U.S. 19 headed west to Bryson City just before motorists leave the reservation’s boundaries.

“We’re struggling even to survive,” Patel said. “If we could sell (alcoholic beverages) legally, we’d like to sell them. We could use a little extra help.”

Hicks would support alcohol in restaurants, however, and that pleases Emily Geisler, the manager of Tribal Grounds, a popular coffee shop on the reservation.

“I think it’s really important, especially for restaurants, to be able to offer beer or wine,” Geisler said. “If somebody wants the full dining experience, now they have to go out of town.”

Businesses in Cherokee are gearing up for a campaign aimed at convincing members of the Eastern Band of Cherokee Indians to vote ‘yes’ on a measure that could end the nearly reservation-wide moratorium on the sale of alcohol.

Michell Hicks, chief of the Eastern Band, decided last Wednesday to allow a controversial vote to go forward next April on whether to legalize alcohol sales on the reservation.

“At this point, I just feel strongly that it’s the people’s decision,” Hicks said. “It’s an issue for the people to vote on.”

With the exception of Harrah’s Casino, Cherokee is dry. Restaurants, grocery stores and gas stations are not permitted to sell beer, wine or liquor.

Tribal council last month voted to hold a referendum that would give all tribal members a chance to vote on legalizing alcohol sales.

The chief had until Wednesday to decide whether to veto tribal council’s decision. He spent the full 30-day time limit praying about it, he said.

In April, members of the Eastern Band will vote to approve all, none, or one or two of the following:

• To permit a tribal ABC store to sell liquor to the public.

• To permit the sale of beer, wine and liquor drinks only in restaurants licensed by the Eastern Band.

• To permit the sale of beer and wine only in grocery stores and convenience stores licensed by the Eastern Band.

No matter which of the three items is approved, Hicks said he wants the tribe to control how and where alcohol is distributed on the reservation, as well as benefit revenue-wise from its sales.

Hicks is OK with restaurants selling alcohol but doesn’t want to see beer and wine on the shelves of gas stations, and package stores cropping up across the reservation.

Instead, Hicks would prefer for the tribe to be the sole proprietor of alcohol sales to the public. Liquor sales both to the public and restaurants would be handled through a tribally owned and operated ABC store, as is the norm for anywhere in North Carolina.

Hicks would like beer and wine to be handled the same way. He does not want beer and wine to be sold in gas stations and grocery stores, saying that is “something I won’t support.” Instead, he wants the sale of beer, wine and liquor limited to tribally operated ABC stores.

Hicks is not advocating for the alcohol vote to pass, but if it does, he wants the tribe to control the sale of alcohol for two reasons. One is to keep gas stations peddling booze off every corner of the reservation, citing that he doesn’t “think it’s healthy.”

Confining sales to a tribally run store would keep alcohol from rural areas of the reservation as well, such as the Snowbird community in the remote mountainous reaches of Graham County.

The other reason is financial. Cherokee would reap the profits from selling the alcohol.

The revenue from alcohol sales “could be substantial,” Hicks said.

Boon to business

Many local businesses support the referendum, saying alcohol will boost their bottom line and keep tourists who might otherwise leave the reservation in search of alcohol.

Business owners met earlier this month to talk about ways to advocate for the passage of the referendum. They have formed a committee and several subcommittees to raise funds for their campaign, organize public forums and decide where to run promotional advertising.

Ninety days prior to the vote, which is expected to take place in mid-April, the committee will run advertising in newspapers and on billboards, encouraging tribe members to vote ‘yes’ and allow alcohol to be sold on the reservation. During the meeting, several people told stories of customers leaving and never returning because businesses cannot sell alcohol.

Telling people that they cannot buy alcohol on the reservation is a “very aggravating thing,” said Don Rose, a member of the Eastern Band, in a recent interview. Businesses in Cherokee could compete with those in surrounding towns if they are allowed to sell alcohol. Currently, visitors must travel to Bryson City or Sylva to purchase alcohol — or even to have a glass of wine with their meal.

“We are just trying to catch up with the rest of the world,” Rose said.

The Cherokee Chamber of Commerce and Rose agree with Hicks that businesses should purchase their alcohol from a tribally owned ABC store.

“That would be a definite benefit to have the money stay here,” said Matt Pegg, head of the Cherokee Chamber of Commerce. “There are a lot of things we could do with that.”

Pegg emphasized that businesses would be under strict regulations regarding the sale of alcohol. The tribal ABC Commission would license individual businesses and teach owners and employees about their legal responsibilities as an alcohol reseller. A business could lose its license for violating regulations once.

“It wouldn’t just be a free for all,” Pegg said.

The tribe would reap the benefits of alcohol sales by funneling sales through its own ABC store.

Although both tribal council and Hicks approved the referendum, the battle to allow alcohol on the reservation is far from over. Many in Cherokee are strong Christians and have a long history of alcoholism and diabetes, making many inclined to oppose such a referendum.

The Eastern Band has shot down similar measures in the past — and even halted some cries for alcohol on the reservation before a vote could take place.

The referendum passed tribal council in late October, with nine of 12 representatives voting for it. Two council members wanted to table the resolution, and the remaining member was not present.

After years of lobbying and months of hard negotiating, the Eastern Band of Cherokee Indians sealed a deal with Gov. Beverly Perdue this week to bring table games, real cards and live dealers to Harrah’s Cherokee Casino and Resort.

“It has been along hard process,” said Cherokee Chief Michell Hicks. “With any negotiation you are going to have doubts but at the end of the day we kept pushing.”

Hicks has spent his eight years in office working toward a deal.

The addition of table games will mean hundreds of new jobs, thousands of new tourists and millions dollars more flowing through Western North Carolina.

“Lots of people claim their huge economic impact and you can kind of see it if you squint and tilt your head the right way — but with these guys you can probably see it from outer space,” said Stephen Appold, senior research associate with the UNC-Chapel Hill business school, who authored a report on the casino’s driving economic force in the region.

The tribe is still one step away from final success, however.

The tribe needs the General Assembly to ink the deal. The General Assembly is out on winter break, aside from a brief return to Raleigh this week to take up pressing issues that couldn’t wait. The deal with Cherokee was supposed to be one of those issues, but Perdue is at odds with the Republican leadership in the General Assembly over the state’s cut of revenue off the new table games.

Perdue wants the money to be placed in a trust fund and funneled directly to public education in K-12 classrooms across the state based on student population. GOP party leadership, however, wants the money to go directly into the state’s general fund with no special strings attached.

Republicans balked this week at quick-signing the compact, saying they need more time for review. Sen. Jim Davis, R-Macon County, said the GOP-dominated General Assembly simply didn’t have adequate time to read and review such a lengthy document.

“I regret we weren’t able to vote on it this session,” Davis said. “But for the Governor to drop this in our laps without giving us a chance to read it seems shortsighted.”

Hicks said the tribe isn’t worried that the deal will fall apart, but merely sees it as a delay.

“It is frustrating but I am pleased we have progressed to the extent we have and I am confident in the very near future it will be approved,” Hicks said. “We’ve taken a giant step forward.”

Hicks, the vice chief, half a dozen tribal council members and a delegation of advisors from within the tribe and hired lobbyists spent the first part of the week in Raleigh getting the gaming compact signed by the Governor and pushing the General Assembly to take it up.

While the General Assembly doesn’t officially reconvene until May, Hicks hopes legislators will return to Raleigh soon to decide on the bill.

“We truly hope we don’t have to wait for May,” Hicks said.

The region desperately needs the jobs and the state desperately needs the revenue. Calling a special session of the General Assembly during the off-season to take up economic development isn’t unheard of. The state did it to approve incentives for Dell Computer several years ago.

“We are like any other company or organization. We feel if we are creating jobs, we should have our Governor and legislature get behind us,” Hicks said.

In the meantime, there is plenty of work to be done to prepare for table games, and the tribe and Harrah’s aren’t wasting any time.

“As of yesterday the planning process was rolling,” Hicks said Tuesday.

Table games must be bought, space made for them on the casino floor, and an army of dealers must be hired. The hiring and specialized training of the casino dealers will be the lengthiest part of the process.

Hicks said the timeline for the roll out of live table games will be laid out within the week.

A delicate dance

Ultimately, Cherokee is giving up a share of its revenue on the new table games to secure the state’s approval. How much revenue has been a chief issue in the negotiations. The tribe also wanted a guarantee from the state that no other casinos will be allowed to encroach on its territory.

The two issues were linked at the bargaining table. Cherokee offered up a bigger piece of the pie if the state would promise to keep other casinos out of the rest of the state.

The state would only agree to a relatively small exclusive territory, however, and settled for a smaller share of revenue as a result.

Cherokee will give the state 4 percent of gross revenue off new table games for the first five years, 5 percent for the next five, 6 percent for the next five, 7 percent for the next five and 8 percent for the final 10 years of the 30-year gaming compact.

This helps Cherokee in the early years after rolling out table games, when the tribe is still paying-off its start-up costs for the games and realizing their potential.

As for exclusive territory, Cherokee got less of what it wanted. The state would only grant exclusive gaming territory west of I-26 in Asheville.

Written correspondence between the tribe and the Governor’s office over the past four months paints a picture of their respective positions, and the compromises they arrived at as negotiations played out. Neither side would talk about their positions during the deal making, but letters between the two provide a surprisingly candid storyline of where the parties stood.

Only in retrospect are the tactics and bargaining positions of the tribe truly apparent.

“We knew where the stopping point was. Again in any negotiation you have to have a starting point and a stopping point. We knew how far we could push and how far we could be pushed,” Hicks said.

Those decisions were made in concert with the vice chief and tribal council, Hicks said. Cherokee drew on its history of more than 300 years of experience negotiating deals with other governments, “not all in our favor,” Hicks pointed out.

But in this case, the gaming compact is fair to both parties, with neither trying to take advantage of the other, Hicks said. Hicks said the tribe is pleased with its deal.

The tribe has reaped about $226 million a year off the casino recently. Half funds tribal government — from education to housing to health care — while half goes to tribe members in the form of per capita payments.

That amount is sure to increase with the addition of live table games.

Until now, the casino has been limited to digital video gambling machines. Despite the handicap, the Eastern Band of Cherokee has catapulted to the forefront of WNC’s economy.

The approval of live table games comes just in time. The tribe is nearly finished with a $633-million expansion of the casino that remade the property into a destination resort.

When the tribe embarked on the expansion six years ago, it hoped that live table games would be in its cards one day — rather than the video gambling machines it had been limited to.

The expansion has already proved its worth, even without live table games rounding out the picture. Revenue peaked at Harrah’s Cherokee in 2007 before the recession began to take its toll. Profits have been on the rise since 2010.

Casino General Manager Darold Londo predicts Harrah’s Cherokee will return to its pre-recession levels by the end of next year — even without the addition of table games.

“That’s quicker than the industry,” Londo said, crediting the Cherokee expansion project. “The industry doesn’t expect to recover sometime until 2014 or beyond, whereas we expect to hit that sometime in 2012. We’ve had the ability to control a little bit more of our own destiny.”

When Brooks Robinson left his manager’s job at Domino’s Pizza to be a dealer in the fledgling casino market of Tunica, Miss., he wasted little time finding that first rung in his climb up the corporate ladder.

“I had never been in a casino,” Robinson admits. But he knew an opportunity when he saw one.

“The gaming world was coming to Mississippi, and it was so interesting to me. There was a great opportunity in that market. I had high hopes of quickly moving up the ranks,” Robinson said.

Now 18 years later, Robinson has gone from frontline card dealer to the general manager of the $500 million a year operation of Harrah’s Cherokee Casino and Resort.

Robinson takes over the top position at Harrah’s Cherokee this week from Darold Londo, who has steered the casino through a major $633-million expansion over the past six years.

It’s Robinson’s job to follow through on the expansion, not only overseeing the final phases of construction over the next year but managing the opening of myriad new restaurants and retail shops within the resort.

His biggest challenge is far less tangible, however.

“People say if you build it they will come, but in the state of the world we are in today that is not always the case,” Robinson said. “We have to go out and do a strong job of promoting this new resort and sharing with the rest of the world what we have to offer.”

Indeed, that’s the ultimate jackpot behind the expansion. It has set the stage for Cherokee’s casino to capture not only a new demographic of gamer, but any tourist looking for a destination resort in the mountains. More than 1,000 first-class hotel rooms, an array of restaurants, nightlife, big-name entertainment, shopping, and even a spa will remake Harrah’s Cherokee Casino into a bona fide resort unrivaled by any other in North Carolina.

“We can appeal to a whole segment of the market we haven’t been able to previously,” Londo said. “Brooks is taking charge of an organization that is bigger, more dynamic, more complex. It has more potential than what we had six years ago.”

Potential, however, is the key word.

“You can build the box and create the structure, but the marketing piece and the delivery of service, the promise to our guests of a different experience and feel of this property is something we have to really focus on,” Robinson said.

For Harrah’s Cherokee to come into its own as a true resort, Robinson has to inspire a new culture among its 2,000-plus employees. Working at a resort takes a different mentality.

“It is more than excellent customer service. It is creating and environment that is totally resort like,” Londo said.

Every employee has to be part-salesman. Room service waiters should be able to tell guests what concerts are coming up, valet attendants should be familiar with the restaurants menus, and so on.

It’s true now more than ever, after news this week that the casino will at last be able to offer live table games — something Robinson didn’t know for sure when doing the interview for this article.

When the tribe embarked on the casino expansion six years ago, it hoped that live table games would be in its cards one day, rather than the video gambling machines it had been limited to. Live table games with real dealers was contingent on approval from the state, however.

After years of lobbying and months of hard negotiating, Gov. Beverly Perdue signed a deal with the tribe this week to make that dream a reality (see related article).

It makes Robinson’s job all the more daunting — and exciting — to overhaul the casino floor and bring the new table games online.

Robinson has put down roots in Haywood County, where he lives on five acres in Bethel with his wife and two teenagers. He is the only casino general manager at Harrah’s that raises goats and chickens and harvests vegetables from a backyard garden — although his wife takes most of the credit for their family experiment in farming.

When Robinson made the move to Harrah’s last summer, he knew the general manager post might be in the cards one day.

“It was like that rookie quarterback in the NFL that is behind a superstar waiting in the wings to take over,” Robinson said.

The Cherokee casino is a standout among the 40 properties under the Harrah’s corporate brand, Robinson said.

“The reputation of this team is something that is known across our company,” Robinson said. “It was clear when I got here they had truly adapted and wanted to be the best they could possibly be.”

Robinson came to Cherokee from Harrah’s Louisiana Downs casino where he served as vice president of operations.

The roll of assistant general manager will be filled by Lumpy Lambert, an enrolled tribal member and current vice president of casino operations.

“The long-term experience and proven track record Lambert brings will help us complete our transition to a resort destination,” said Robinson.

Lambert joined the casino in 1997, its very first year in business, as a casino operations supervisor. In 2002, he became vice president of operations. Lambert was a critical member of the team who defined the property's master plan expansion project.

As for Londo, he has taken on a new role at the corporate level of Harrah’s over new and expanding markets. It will be Londo’s job to size up locations for new casinos and envision what type of casino would work.

The expansion in Cherokee proved Londo has a knack for turning dreams into reality.

“Obviously I didn’t join Harrah’s thinking I was going to be a development guy,” Londo said. “But I love it, it is fun.”

Michell Hicks, chief of the Eastern Band of Cherokee Indians, will allow a controversial vote to go forward next April on whether to legalize alcohol sales on the reservation.

“At this point, I just feel strongly that it’s the people decision,” Hicks said. “It’s an issue for the people to vote on.”

Cherokee is currently dry, with no beer, wine or liquor sold in restaurants or convenience stores — with the exception of Harrah’s Casino. Tribal council last month voted to hold a referendum that would give all tribal members a chance to vote on legalizing alcohol sales.

The chief had until Wednesday to decide whether to veto tribal council’s decision. He spent the full 30-day time limit praying about it, he said.

Hicks said he wants the tribe to control how and where alcohol is distributed on the reservation, as well as benefit revenue-wise from its sales.

Hicks is okay with restaurants selling alcohol but doesn’t want to see beer and wine turning up on the shelves of gas stations and package stores cropping up across the reservation.

Instead, Hicks wants the tribe to be the sole proprietor of alcohol sales to the public. Liquor sales both to the public and restaurants would be handled through a tribally owned and operated ABC store, as is the norm for anywhere in North Carolina.

Hicks would like beer and wine to be handled the same way. He does not want beer and wine to be sold in gas stations and grocery stores, saying that is “something I won’t support.” Instead, he wants the sale of beer, wine and liquor limited to tribal ABC stores.

Hicks is not advocating for the alcohol vote to pass, but if it does, he wants the tribe to control the sale of alcohol for two reasons. One is to keep gas stations peddling booze off every corner of the reservation, citing that he doesn’t “think it’s healthy.”

Confining sales to a tribally run store would keep alcohol from cropping up on rural areas of the reservation as well, like the Snowbird community in the remote mountainous reaches of Graham County.

The other reason is financial. Cherokee would reap the profits from selling the alcohol.

The revenue from alcohol sales “could be substantial,” Hicks said.

Many local businesses support the referendum, saying alcohol will boost their bottom line and keep tourists who might other leave the reservation in search of alcohol in Cherokee.

However, many in Cherokee are strong Christians and have a long history of alcoholism and diabetes, making many inclined to oppose such a referendum.

The Eastern Band has shot down similar measures in the past — and even halted some cries for alcohol on the reservation before a vote could take place.

The referendum passed tribal council in late October, with nine of 12 representatives voting for it. Two council members wanted to table the resolution, and the remaining member was not present.

Members of the Eastern Band are expected to vote on the referendum in April and can approve all, none, or one or two of the following:

• To permit a tribal ABC store to sell liquor to the public.

• To permit the sale of beer, wine and liquor drinks only in restaurants licensed by the Eastern Band.

• To permit the sale of beer and wine only in grocery stores and convenience stores licensed by the Eastern Band.

The Eastern Band of Cherokee Indians has agreed to give up 8.5 percent of the gross revenue from new table games if the state will open the doors for live dealers at Harrah’s Cherokee Casino and Resort.

In addition to the live dealers, the tribe wants a guarantee from the state that no other casinos will be allowed to encroach on its territory. The state has agreed in principle — but exactly where to draw the line around Cherokee’s exclusive gaming territory remains a major sticking point.

The tribe and the state have made major strides in working out a deal, however. What was once a wide chasm in their negotiating positions has closed to a mere gap over the past 11 months of talks and correspondence.

“I believe we are on the verge of success,” Cherokee Principal Chief Michell Hicks wrote to the governor’s office earlier this month. “Let us resolve these few remaining concerns in short order. Hundreds of new jobs and much needed revenue for the state depend on it.”

Hicks urged the governor’s office to agree on a deal by this week, in time for the General Assembly to take up the issue. State lawmakers are usually on a prolonged recess this time of year, but returned to Raleigh this week to take up a handful of pressing issues that couldn’t wait until the new year.

An agreement with the tribe is tentatively on the General Assembly’s agenda, should the governor and tribe manage to work out their differences.

Where to draw the line

Initially, the tribe agreed to give up 8.5 percent of gross revenue from new table games if the state promised no other casinos would be allowed anywhere in North Carolina.

The state countered that was too big a territory. Cherokee conceded, agreeing it would settle for being the only casino west of I-95. That would satisfy the state’s Lumbee contingency, which hopes to one day get federal recognition as an Indian tribe and potentially open a casino in the eastern part of the state.

But the state again said Cherokee was asking for too much exclusive territory. In the latest counter offer from the tribe, the tribe said it would settle for being the only casino in the western half of the state — determined by the state’s geographic mid-point. But if the tribe had to acquiesce in its quest for exclusive gaming territory, it was no longer willing to give the state an 8.5 percent cut of profits, and instead offered 4.5 percent.

“The portion of our revenue to be shared with the state will depend upon the area of exclusivity provided to the tribe,” Hicks wrote in a letter to the state this month.

The governor’s office replied that it wanted at least 7 percent of the tribe’s revenue, and wanted to limit the tribe’s exclusive casino territory to merely “west of Asheville.”

Gov. Beverly Perdue’s office has more than the tribe to contend with in the gaming negotiations. Perdue and Republican lawmakers are at odds over what the casino money should go toward.

Perdue wants it earmarked for education, namely pre-K education initiatives that saw budget cuts from Republican lawmakers this year. But Republican lawmakers want the Cherokee casino proceeds to simply go into the general budget with no restrictions on their use.

Cherokee has been lobbying the state for more than five years for permission to bring in live dealers with dice and cards and real table games rather than the electronic and video gaming the casino is currently limited to. But negotiations hit a brick wall under former Gov. Mike Easley but were reopened under Gov. Perdue.

The tribe and the governor have bandied offers and counter offers back and forth since January. In one of the most recent exchanges, the state went out of its way to compliment the tribe on the nature of the parley.

“At the outset, I want to express how much we appreciate the cooperative and collegial manner in which we have concluded these negotiations as we work together on these important issues,” Mark Davis, general counsel to the governor, wrote to the tribe’s Attorney General Annette Tarnawsky.

Who has the upper hand at this juncture isn’t clear. Getting live dealers at the casino is critical to the tribe’s financial wellbeing: The Eastern Band has a $633-million expansion to pay for at a time when the recession has taken a toll on casino business.

Meanwhile, the state has budget problems of its own that need solving, and the prospect of a lifeline from Cherokee is coming none to soon.

N.C. Senator Jim Davis spoke about the Eastern Band of Cherokee Indians’ contribution to Western North Carolina at a tribal council meeting in Cherokee last week.

Harrah’s Cherokee Casino and Resort contributes about $375 million to the economy in Western North Carolina, and it’s benefit “goes far beyond that,” said Davis, R-Franklin.

Council members inquired how much the state gave to the Eastern Band each year.

“Not enough,” responded Davis, who did not know an amount offhand.

The casino has been an economic engine for the area.

“Swain County for many, many years was the poorest county in the state,” said Bo Taylor, a tribal council representative from Big Cove. “We provide jobs in WNC.”

Harrah’s, which employs about 2,000 people, is the largest employer west of Asheville. It doles out more than $53 million in salary and wages each year.

Casino jobs account for 5 percent of all employment in Swain and Jackson counties, according to a June 2011 economic impact report by the Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina in Chapel Hill.

Taylor added that money generated and wages paid from Cherokee businesses, including the casino, go back into the local economy, promoting further economic growth.

More than 80 percent of the wages and salaries paid out by the casino is fed into the local economy, according to the report.

During his visit, Davis praised the independence for the tribe and received a gavel with a beaded handle.

“I have great admiration for your tribe, for the sovereignty you have,” he said.

Many members of tribal council thanked Davis for supporting Cherokee and for being easily accessible.

“I want to thank you for stepping forward and supporting the Eastern Band,” said Councilwoman Tommye Saunooke. “There’s not many legislators that would do that.”