The Great Smoky Mountains National Park saw a record 12.55 million visits in 2019, an increase of 1.13 million over 2018, which was also a record-breaking year.

The Swain County Tourism Development Authority has approached the county about expanding the Appalachian Rivers Aquarium that just opened its doors in downtown Bryson City last summer. 

The aquarium is still working out some kinks and stocking the tanks with fish since opening in July, but already those operating the facility see the need for more functional space in order to keep growing it as a tourism attraction. 

Growing up in West Asheville, Daniel Pierce was a frequent visitor to the Great Smoky Mountains National Park. The park was — and still is — free to enter, and to Pierce that was normal. 

“I’ll never forget the first time I went in a national park that charged an entrance fee,” said Pierce, who now holds a doctorate and is a history professor at the University of North Carolina Asheville who specializes in Smokies history. “I was just horrified by the thought that you would have to pay to go into a national park.”

The explosion of online vacation rental booking options like VRBO and Airbnb has completely changed the tourism industry, and while it’s been beneficial for Western North Carolina communities, it has also presented a challenge for counties trying to collect occupancy and sales taxes from overnight visitors. 

Swain County’s tourism industry recently marked a major milestone when the occupancy tax revenue from fiscal year 2018-19 exceeded $1 million for the first time. 

Last year was a good one for the tourism industry in Jackson County, with visitor spending in 2018 increasing by 5.3 percent over 2017 numbers, according to recently released figures from the state tourism office Visit North Carolina.

Strong growth in winter and Haywood County’s smaller municipalities has local tourism numbers up over last year, in some cases, substantially. 

Outdoor recreation continues to be a major factor in Macon County’s steady increase in visitor spending year after year. 

By Michael Glover • Guest Columnist

This is in response to the letter “Disappointed in New Aquarium” from Chuck Harrell of Whitter, which appeared in the July 3 edition of The Smoky Mountain News.

The Appalachian Rivers Aquarium has already proven to be a great asset to Swain County Tourism and to the local community. Our soft opening is going on during the months of June and July (Thursday through Saturday, 10 a.m. to 4 p.m.) with free admission. Our visitor count numbers have far exceeded our expectations and is a hit with all ages. We are very truthful with each visitor that we are still working on this project and all have been understanding. We will begin charging a small admission fee once the remaining tanks are filled with fish; however, the donations we have received from visitors has been exceptional. We appreciate the community and visitor support!

With fly-fishing tourism on the rise in Western North Carolina, a new attraction in Bryson City will bring visitors up-close and personal with up to 50 species of freshwater fish.