Often times as a journalist, you just simply can’t get to everything.

Cruising through downtown Franklin, one begins to wonder where exactly is the Lazy Hiker Brewing Company. You’ve been told it’s on Main Street, but where? And just as you begin to debate when to turn around and try again, your vehicle hits the crest of a steep downhill. 

Over the rise appears a building illuminated, like a lighthouse on the high seas of a vast and unknown Southern Appalachian night. It’s a building of people and purpose. You’re here. You’ve made it to opening night of Franklin’s first craft brewery.

Nicole Dexter and Chip Owen haven’t been able to sleep well lately.

“I think all I’ve been feeling the last couple days is anxiety,” Dexter said. 

Tucked away last week in a booth at Innovation Brewing in downtown Sylva, the couple looks around their business. Smiling faces are everywhere and Innovation craft beers are being hoisted high. The energy and jovial spirit in the room is commonplace in this establishment.

Great people. Beautiful music. Endless outdoors. Delicious beer.

Simply put, those are the exact reasons I moved to Western North Carolina from Upstate New York almost three years ago. And everyday, I’m constantly justified in that decision by those reasons reappearing in my existence here in Southern Appalachia.

A rising tide lifts all ships.

It’s not only a motto for life, but also for the ever-evolving cultural ambiance in downtown Sylva. From mainstays City Lights Café, Heinzelmannchen Brewery, Lulu’s On Main and Guadalupe Café, to newcomers like Innovation Brewing, Mad Batter Food & Film and The Winged Lion, the nightlife options of this small mountain town has made it a hot spot for the curious and intrigued “after 5” crowd.

And coming into the fold with its “Grand Opening” Feb. 5-7 is Tonic, a craft beer market specializing in hard-to-find ales, food delivery service, jovial conversation and a hearty helping of Southern Appalachian string music. 

Greg Geiger looked at it as a way to save money.

“I started brewing when I was a sophomore in college,” he said. “Honestly, I was a poor college student and making beer was much cheaper than buying it back then.”

Head brewer at Nantahala Brewing Company in Bryson City, Geiger’s initial interest in craft beer has molded itself into a bountiful and ever-emerging career, with several of his brews winning numerous awards at prestigious competitions.

It’s Saturday morning. And as most folks are either sleeping in a couple extra hours or seizing the day by hitting the great outdoors, Kelsie Baker is working. But she isn’t behind an office desk or working the typical 9-to-5 gig — she’s brewing beer.

Dale Heinlein never thought he’d set down roots in his hometown of Highlands.

“Living in Atlanta, in suburbia, with the summer heat and traffic, I had to get back to the mountains, back to nature, back to the earth, back to the rivers to cool off,” the 34-year-old said. “I’ve spent most of my life in Highlands and when I came back, I just started to notice so many things about my surroundings I either didn’t know about or had forgotten — there is so much to learn and discover everyday here.”

I heard about this story from the Facebook crowd, so I imagine some of you have already read it. There was a story in this past Sunday’s Raleigh News and Observer that had this to say about Waynesville and Sylva:

To find the most beer-soaked town in North Carolina, look past the much-acclaimed Asheville. Thirty miles to the west sits Waynesville, a small town of 10,000 nestled between the Blue Ridge and Great Smoky Mountains. It’s here where you’ll find four craft breweries – one of the highest brewery-per-capita ratios in the state (www.newsobserver.com/2014/09/04/-4119190_pintful-to-find-ncs-most-beer.html?rh=1#story-link=cpy).

A possible rival is nearby Sylva, a smaller outpost in Western North Carolina where 2,700 people share two breweries.

As the snow melts in Southern Appalachia, the beer will begin to flow from the taps of the Lazy Hiker Brewing Company in the former Franklin Town Hall.