No one can accuse Canton town officials of not crossing their t’s and dotting their i’s.

Trying to create a small logo that encompasses everything Haywood Community College stands for is no easy task. 

But with only three letters and a symbolic leaf, Aaron Mabry, marketing and communication director, thinks he and Lee White Media pulled it off. The old logo said Haywood Community College and featured a gradient leaf, but the new logo was shortened to HCC, features four new colors and a solid-color leaf.

The type of visitors being eyed by Jackson County tourism officials fall into various categories. Each one of those “types” is being targeted through different ads.

There are advertisements featuring flyfishing. And gambling. Or how about kayaking or pottery?

The Jackson County tourism industry adopted a new logo last week to go with their new slogan: “Play On.”

After weeks of back-and-forth debate, deliberation and nail-biting, members of the Jackson County Tourism Development Authority have zeroed in on a slogan to help sell the area to potential visitors.

What’s it going to be for Jackson County — Just Do It; Got Milk?; A Little Dab’ll Do Ya? 

That is the $50,000 question as tourism leaders edge closer to an official marketing message and tourism brand used to lure visitors and their wallets to vacation in Jackson.